By Pamela Miller, OD, FAAO, JDThere are exciting marketing opportunities with social media, e-mail and texting. But before you "send," protect your...
New This Week Test Your Practice Personality: Relationship- or Performance-Based Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how to test to...
Asked which part of their role as optometrist most needed improvement, 60 percent say they most need improvement as a business person...
1. Special promotions such as discounts on purchases if using FSA dollars 2. No special deals, but reminders e-blasted, mailed or posted...
By Ryan C. Wineinger, ODDouble your marketing impact by combining information from your electronic health record and practice management systems to create...
New This Week Invest in Optical Staff Education for Long-Term ROI Master optician Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook,...
Asked about the instrumentation they plan to invest in next year, 57 percent of ROB readers say they will invest in advanced...
Doctor-patient interpersonal relationsMedical eyecare clinical skillsPrescribing eyewear from the exam room based on patient lifestyle needsRole as business person and practice CEO
By Ally Stoeger, ODE-mail makes it easy for patients to contact you, but their concerns can be neglected if your email backs...
Forward-thinking ODs provide fresh ideas. They are the focus of our second annual Optometric Business Innovators report from Vision Monday and Review...
By Charles B. Brownlow, ODCoding changes are coming in 2013. Here's an update and checklist of what you and your staff will...
New This Week Frame Board 101: Going Deep Into a Brand Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and...
Asked what they think of their primary optical laboratory, 75 percent of ROB readers say they are very satisfied and that their...