Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how vital it is to understand your community in defining and differentiating your practice. Amir practices in a big city, surrounded by competitors, and he strives to provide a unique experience in optometric services and optical goods. Mike practices in a small town, where trust and relationships are paramount, and where a more conservative and moderately priced optical inventory makes sense. This is part of an ROB video series, “Mike and Amir Agree to Agree…and Disagree.”
