Forward-thinking ODs provide fresh ideas. They are the focus of our second annual Optometric Business Innovators report from Vision Monday and Review...
Formal continuing education programs Job shadowing with seasoned employees On-the-job teachable moments Vendor-assisted education (such as by frame and contact lens vendors)
Asked what puts children patients at ease at the eye doctor’s office, 79 percent of ROB readers cited a doctor and staff...
New This Week Practice-Builder: Treat Ocular Surface Disease Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, makes a compelling case...
Asked about the most challenging aspect of the contact lens area of their practice, 54 percent of ROB readers cited ensuring patient...
Presence of parent in exam room A staff (including doctor) that genuinely enjoys and is highly competent at serving children patients A...
By Steve Vargo, OD, MBAMobile devices like electronic tablets and smartphone--when loaded with helpful apps--can be used to educate patients about eye...
By Eric Botts, ODKnowing how to treat patients with ocular trauma—and how to code and bill for it--expands your optometric services and...
By Larry Golson, ODOffer a thorough orientation for new hires. When your entire staff focuses on educating a new employee, it pays...
New This Week Avoid Profit Drain: Put New Lenses into New Frames Jay Binkowitz, president of GPN, which produces the business tool...
Asked what is most important when searching for new office space, 89 percent of readers say it’s simple–“location, location, location.” Five percent...