Readers Say They Most Need to Improve Business Skills Advanced Instrumentation Poll: Readers Intend to Invest in OCTs and Digital Retinal Imaging...
By Brian Chou, OD, FAAOExhibiting the work of local artists can forge ties to your community--and signal to patients that your eyewear...
By Joseph Ellis, ODMany ODs still are wading through Stage 1 of the federal government's electronic records incentive program. Now it’s time...
New This Week Develop a Contact Lens Specialty Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., encourages ODs to develop...
Discomfort: Leading Cause of Contact Lens Dropouts How Many Higher-Income Patients Own Multiple Pairs of Eyeglasses Compared to Others? Who Does Better...
Lead the Discussion to Improve Contact Lens Care Compliance by Mile Brujic, OD Increase Sales of Contact Lens Annual Supplies by Stuart...
Asked what they most focus on to keep patients comfortable in their office, 50 percent of ROB readers say they focus on...
1. Ever-improving instrumentation that make diagnoses more accurate 2. Improving personalized lens technology that makes custom prescriptions better and more accessible to...
By Mary E. Boname, OD, FAAOBuilding relationships with patients in which the doctor knows more about each patient than just their medical...
By Gina Wesley, OD, MS, FAAOEnsure a productive, beneficial patient visit that keeps traffic flowing in your office with the right pre-patient...
By JeanMarie Davis, ODOffer a preventative approach to medical eyecare in which eye conditions and diseases are screened well in advance of problems...
New This Week Patient Success = Practice Success Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., believes that practice success...
Asked if and how they plan to encourage patients to use end-of-year flex-spending account dollars, 67 percent say they will e-blast, mail...
Short-as-possible wait times in reception area prior to appointments Friendly, caring, efficient staff Super-comfortable reception room with creature comforts like refreshments and...
By Brian Chou, OD, FAAOMarketing on social media sites like Facebook, Yelp and Pinterest gets a lot of media attention. But don’t...
By Ian Lane, ODIntegrating your electronic health record system with the EHR of other healthcare providers enables you to improve the patient...