All marketing Articles

• 2.6K

  The Optometric Minute

  Your Practice Must Be a Special Place

  Barry Farkas, OD, FAAO, of Farkas, Kassalow, Resnick, ODs, in New York City, says that a successful practice communicates a quality of...

• 2.4K

  News Briefs Archive

  Transitions Optical Tests Direct Response TV Ad

  Transitions Optical, Inc. has kicked off a national test of a new direct response “edutainment-style” television advertisement, designed to generate an immediate...

• Marketing

  Speak Up: Protect Yourself Legally When Invited to Speak

  By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...

• 4.1K

  Marketing

  Media Training: Communicate Effectively with Local TV, Radio, Print & Online Media

  By Dale Buettner, ODMedia training equips you to effectively communicate on local TV, radio, print and online media—and to become a regular...

• 4.5K

  Finances

  Major Threats Faced By Independent ODs

  By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you aware of the threats facing your practice? Once you recognize the...

• 3.1K

  Marketing

  Market Your Value Proposition to Patients: Specifically, Why Choose You?

  By Amir Khoshnevis, ODEstablish what your value proposition is to patients, then differentiate your brand in your marketing.

• 4.3K

  The Optometric Minute

  Be Positive, and Always Thank Your Patient

  Eric M. White, OD, of Complete Family Vision Care in San Diego, believes that positivity is infectious. A doctor who is positive...

• The Optometric Minute

  Key to Practice Growth: Good Digital Patient Communication

  Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., says that, in contrast to the time-intensive process of building a practice...

• 3.4K

  Social Media

  Twitter: Social Media Tool for Get-to-the-Point Messaging

  By Steve Vargo, OD, MBA Twitter lets you stay in constant touch with your patients using brief targeted messages. Use this free...

• 3.4K

  Social Media

  Google Plus Primed: Make it a Powerful Part of Your Marketing Mix

  By Steve Vargo, OD, MBAThis free social network tool offers distinct marketing advantages like organizing your contacts into discrete “circles.” Here’s how...

• 3.1K

  Practice Metrics

  How Do Your Patients Decide Where to Purchase Contact Lenses?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice and convenience are the two key concerns of patients when they decide...

• 3.3K

  Practice Metrics

  How Satisfied Are Patients with Their Current Eye Doctor?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAt least half of your patients may not be thrilled with you. According...

• 3.6K

  Practice Metrics

  How Many of You Have a Facebook Account for Your Practice?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECPs, including independent ODs, do not yet have a...

• 4.4K

  Practice Metrics

  How Many Consumers Buy Frames from Independent Optical Shops?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIndependent ECPs, including independent ODs, get a sizable chunk of consumer frame purchases,...

• 2.8K

  OD Business Innovators

  2013 Optometric Business Innovators: Marketing

   Forward-thinking ODs provide fresh ideas. They are the focus of our second annual Optometric Business Innovators report from Vision Monday and Review...

• 2.8K

  News Briefs Archive

  Essilor Foundation Provides Free Glasses and Screening at Special Olympics

  Through their partnership with the Special Olympics Opening Eyes  program, the Essilor Vision Foundation provided more than 475 pairs of glasses to...

• 3.7K

  News Briefs Archive

  ReachLocal to Provide Online Marketing to Eyefinity Clients

  A strategic partnership has been announced between ReachLocal, a provider of online marketing services for small- and medium-sized businesses (SMBs), and Eyefinity,...

• 6.2K

  Finances

  Challenges and Opportunities in the Future of Independent Optometry

  By Thomas F. SteinerDirector of Research, Review of Optometric BusinessEarlier this year, Vision Source commissioned the editors of Review of Optometric Business...

• 5.2K

  Finances

  Competitive Strengths of Independent ODs

  By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you aware of the many competitive advantages independent ODs possess? Here are...

• 4.3K

  Finances

  Independent ODs’ Position in the Primary Eyecare Market

  By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you a player in the primary eyecare market or just standing by?...

• 4.2K

  Frames

  Capture Rate Booster: Train Staff to Fill Patient Prescriptions

  By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...

• 3.4K

  Frames

  Trunk Show: Plan Well and Reap the Benefits

  By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...

• 1.7K

  The Optometric Minute

  How It’s Done: Staff Leadership

  Mike Rothschild, OD, founder of Leadership OD, an online practice-building program and founder of West Georgia Eyecare in Carrollton, Ga., says that...

• Doctor Patient Relations

  Show Patients the Added Value Your Practice Provides

  By Brian Chou, OD, FAAOshow patients the added value of the products and services you provide.

• 2.7K

  Medical Model

  Spring Brings Opportunities in Treating Ocular Allergies

  By Arthur B. Epstein, OD, FAAOAs spring allergy season approaches, take steps to enhance and publicize your ocular allergy services. Providing this...

• Finances

  Understand Terms of Leased Instrumentation to Save Money

  By Robert Schultz and Jeanne FletcherLeasing can provide a cost-effective way to add instrumentation to your office. By fully understanding the terms...

• 2.5K

  The Optometric Minute

  Use Facebook and Doctor Locators to Stay Connected to Patients

   Cheryl Archer, OD, of Premier Vision Group in Bowling Green and Lima, Ohio, keeps in touch with patients with daily updates to...