All marketing Articles

• 3.5K

  Marketing

  ROB Vlog: Start Early in Encouraging Patients to Spend Benefits

  Let patients know this summer it's time to visit for an exam.

• Marketing

  Top Three Ways to Differentiate Your Practice

  Make your practice unforgettable--and distinct from competitors.

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  4.4K

  Marketing

  Grow 6 Practice Areas with EHR Marketing

  By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...

• Marketing

  5 Resources to Market Your Practice–for Little or No Cost

  Here are resources to let more patients know about your practice.

• 4.0K

  Marketing

  Four Ways to Build Trust with Hispanic Patients

  Reach out to an increasingly important segment of our population.

• 3.4K

  Marketing

  Utilize Patient Satisfaction Surveys to Improve Processes

  Find out what your patients think of you--and how to improve.

• 2.2K

  Insights From Our Editors

  Marketing Opportunity: Reach Patients Where They Are

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...

• 3.5K

  Marketing

  Create Memorable Practice Events

  Ideas for practice events that draw new patients in.

• 2.8K

  Medical Model

  Nine Ways to Market Your Medical Eyecare Services

  By Troy Humphreys, OD, FAAOApril 20, 2016Let patients know you do more than glasses and contact lenses by strongly marketing your medical...

• 3.8K

  Marketing

  Multi-Channel Marketing: Seven Steps to Building Your Practice

  Market on all fronts to reach old and new patients.

• 2.2K

  The Optometric Minute

  Present a Unified Practice Message About Comprehensive Eyecare

  Feb. 10, 2016: Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site...

• 4.7K

  Insights From Our Editors

  Market Opportunity: Sell Contact Lenses on Your Web Site

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 10, 2016It’s worth making it easy for patients to purchase contact lenses...

• 2.9K

  Medical Model

  Nine Ways to Market Your Medical Eyecare Services

  By Thuy-Lan Nguyen, ODFeb. 10, 2016Medical model optometry holds tremendous growth potential for your practice, so let patients know that you provide...

• Doctor Patient Relations

  Should We Start Rating Our Patients?

  By Brian Chou, OD, FAAOJan. 20, 2016Should ODs follow the example of businesses like Uber and rate their patients?  

• 3.0K

  Marketing

  Cultivating Patient Loyalty: Five Steps to Success

  By Peter G. Shaw-McMinn, ODJan. 13, 2016Do you know how to cultivate loyal patients? Here's a five-part model to get you on...

• 3.4K

  Social Media

  Pinterest & Instagram: Increase Your Marketing Reach

  By Nancy RausmanJan. 20, 2016Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.  

• 2.3K

  Insights From Our Editors

  Market Opportunity: Educate Your Community About What You Do

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 6, 2016You may have some work to do educating your community about...

• 2.3K

  The Optometric Minute

  Optimize Social Media to Grow Your Practice

  Jan. 6, 2016: Justin Bazan, OD, recommends taking a proactive approach to social media, using it as a tool to increase interaction...

• 2.4K

  Marketing

  ROB Power Packs 2015: Marketing

  By ROB EditorsDec. 23, 2015With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients' attention is essential.  

• 2.9K

  Marketing

  Increase Patient Use of FSA/HSA Dollars in Your Practice

  By Troy Humphreys, OD, FAAONov. 25, 2015Encourage patients to use their flex-spending and health savings accounts in your office before the end...

• 2.3K

  News Briefs Archive

  Free Marketing Effectiveness Report from EyeCarePro

  Oct. 28, 2015: Optometry practices looking for a way to empirically measure the success of their web site and online marketing efforts...

• 3.3K

  Doctor Patient Relations

  Millennial Patients: Exceed Their Expectations & Build for the Future

  By Thuy-Lan Nguyen, ODOct. 28, 2015Millennial patients have specific likes, dislikes and expectations. Meet needs, exceed expectations and build for the future.  

• 2.4K

  News Briefs Archive

  Opternative to Offer Online Test for Presbyopia

  Oct. 21, 2015: Opternative plans to expand its online refraction service to include 41-to 65-year-olds, a major segment of the vision correction...

• 2.9K

  Marketing

  ABCs of Using Social Media to Promote Back-to-School Exams

  By Justin Bazan, OD, and Jessi Lee, ODAugust 19, 2015Back-to-school time is an annual practice builder. New social media options help you...

• Social Media

  Seven Traits of Effective Practice Videos

  By Nancy RausmanAugust 19, 2015Increase your visibility and draw in new patients by making and posting engaging videos about experiences in your...

• 3.0K

  Finances

  Leverage Your Business Skills with a Second Venture

  By Maria Higgins, ODAugust 12, 2015Independent ODs acquire a host of business skills. Apply them in a second business where you can hit...

• 3.1K

  News Briefs Archive

  Transitions Optical Launches Social Content Aggregator

  July 15, 2015: Transitions Optical is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and...