All marketing Articles

  • 3.4K
    Marketing

    Four Ways to Build Trust with Hispanic Patients

    Reach out to an increasingly important segment of our population.

  • 2.9K
    Marketing

    Utilize Patient Satisfaction Surveys to Improve Processes

    Find out what your patients think of you--and how to improve.

  • 1.9K
    Insights From Our Editors

    Marketing Opportunity: Reach Patients Where They Are

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...

  • 3.2K
    Marketing

    Create Memorable Practice Events

    Ideas for practice events that draw new patients in.

  • 2.4K
    Medical Model

    Nine Ways to Market Your Medical Eyecare Services

    By Troy Humphreys, OD, FAAOApril 20, 2016Let patients know you do more than glasses and contact lenses by strongly marketing your medical...

  • 3.4K
    Marketing

    Multi-Channel Marketing: Seven Steps to Building Your Practice

    Market on all fronts to reach old and new patients.

  • 1.9K
    The Optometric Minute

    Present a Unified Practice Message About Comprehensive Eyecare

    Feb. 10, 2016: Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site...

  • 4.3K
    Insights From Our Editors

    Market Opportunity: Sell Contact Lenses on Your Web Site

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 10, 2016It’s worth making it easy for patients to purchase contact lenses...

  • 2.6K
    Medical Model

    Nine Ways to Market Your Medical Eyecare Services

    By Thuy-Lan Nguyen, ODFeb. 10, 2016Medical model optometry holds tremendous growth potential for your practice, so let patients know that you provide...

  • Doctor Patient Relations

    Should We Start Rating Our Patients?

    By Brian Chou, OD, FAAOJan. 20, 2016Should ODs follow the example of businesses like Uber and rate their patients?  

  • 2.7K
    Marketing

    Cultivating Patient Loyalty: Five Steps to Success

    By Peter G. Shaw-McMinn, ODJan. 13, 2016Do you know how to cultivate loyal patients? Here's a five-part model to get you on...

  • 3.0K
    Social Media

    Pinterest & Instagram: Increase Your Marketing Reach

    By Nancy RausmanJan. 20, 2016Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.  

  • 1.9K
    Insights From Our Editors

    Market Opportunity: Educate Your Community About What You Do

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 6, 2016You may have some work to do educating your community about...

  • 2.0K
    The Optometric Minute

    Optimize Social Media to Grow Your Practice

    Jan. 6, 2016: Justin Bazan, OD, recommends taking a proactive approach to social media, using it as a tool to increase interaction...

  • 2.1K
    Marketing

    ROB Power Packs 2015: Marketing

    By ROB EditorsDec. 23, 2015With an ever-expanding number of competitors down the street, and online, creatively capturing prospective patients' attention is essential.  

  • 2.5K
    Marketing

    Increase Patient Use of FSA/HSA Dollars in Your Practice

    By Troy Humphreys, OD, FAAONov. 25, 2015Encourage patients to use their flex-spending and health savings accounts in your office before the end...

  • 2.0K
    News Briefs Archive

    Free Marketing Effectiveness Report from EyeCarePro

    Oct. 28, 2015: Optometry practices looking for a way to empirically measure the success of their web site and online marketing efforts...

  • 3.0K
    Doctor Patient Relations

    Millennial Patients: Exceed Their Expectations & Build for the Future

    By Thuy-Lan Nguyen, ODOct. 28, 2015Millennial patients have specific likes, dislikes and expectations. Meet needs, exceed expectations and build for the future.  

  • 2.1K
    News Briefs Archive

    Opternative to Offer Online Test for Presbyopia

    Oct. 21, 2015: Opternative plans to expand its online refraction service to include 41-to 65-year-olds, a major segment of the vision correction...

  • 2.6K
    Marketing

    ABCs of Using Social Media to Promote Back-to-School Exams

    By Justin Bazan, OD, and Jessi Lee, ODAugust 19, 2015Back-to-school time is an annual practice builder. New social media options help you...

  • Social Media

    Seven Traits of Effective Practice Videos

    By Nancy RausmanAugust 19, 2015Increase your visibility and draw in new patients by making and posting engaging videos about experiences in your...

  • 2.6K
    Finances

    Leverage Your Business Skills with a Second Venture

    By Maria Higgins, ODAugust 12, 2015Independent ODs acquire a host of business skills. Apply them in a second business where you can hit...

  • 2.7K
    News Briefs Archive

    Transitions Optical Launches Social Content Aggregator

    July 15, 2015: Transitions Optical is making it easier for eyecare professionals to join the #ThroughANewLens discussion and engage more fashion-forward and...

  • Marketing

    Turn Back-to-School into Back-to-Your-Office

    By Maria Sampalis, ODJuly 15, 2015Encourage patients to think "back to the eye doctor" before "back to school" with a well-timed television...

  • 2.8K
    Marketing

    Generate Unique Marketing Messages with a Creative Team

    By Maria Higgins, ODJune 24, 2015A solo OD tells how she put together a creative team to craft unique marketing messages that...

  • 2.1K
    Marketing

    Seize Marketing Opportunities with Secondary Holidays

    By Rachael Click, ODJune 17, 2015Drive patients into your office with sales promotions around secondary holidays and back-to-school season.

  • 3.9K
    Finances

    Eight Ways to Compete with Warby Parker

    Jan. 4, 2017: Beat the competition.

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