All marketing Articles

• 1.9K

  Marketing

  Demonstrate Safety Features When Marketing Sports Eyewear

  By Keshav Bhat, ODSports-related eye injuries are numerous and can be devastating. Cite government data and safety benefits in presenting protective sports...

• 2.7K

  OD Business Innovators

  2014 Optometric Business Innovators: The Patient Experience

   Forward-thinking ODs provide fresh ideas. They are the focus of our fourth annual Optometric Business Innovators report from Vision Monday and Review of...

• 2.3K

  Insights From Our Editors

  How Soon Can Your Patients Schedule an Appointment with You?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMost people have a week’s wait for an appointment with their eye doctor,...

• 4.1K

  Marketing

  The Making of a Successful Promotional Campaign

  By Chad Waggoner, ODand Kimberly Manthe, ABOA promotional event that offers a discount on lenses and/or frames can boost profitability--if you roll...

• 3.0K

  News Briefs Archive

  CooperVision WebSystem3 Launch: Eye Care Prime Premier Digital Marketing

  Eye Care Prime Premier, introduced by CooperVision through its subsidiary WebSystem3, offers digital marketing services to eyecare practices throughout the US.

• 2.4K

  Marketing

  Go Local: Help Neighborhood Businesses–and Your Own–to Grow

  By Ally Stoeger, ODNetworking with and supporting other local businesses can generate practice growth ideas and reciprocal good will.

• 2.9K

  Marketing

  Patient Referrals: Track Them and Grow Your Practice

  By Charles Turner, ODPatient referrals to friends and family are key to practice growth. Here is how to track and build valuable...

• 8.2K

  Marketing

  Multi-Platform Marketing: Enagage Patients Online–But Make the In-Office Sale

  By Justin Bazan, ODOnline platforms offer great ways to engage patients about new optical products—but a memorable in-office experience makes the sale.

• 877

  Marketing

  Be the Red Zebra: Stand Out from Other ODs in Your Community

  By Maria Sampalis, ODIndependent optometrists have competitors down the street and online today, along with competition from multiple corporate-owned chains. Here is...

• 3.2K

  Marketing

  Providing Eyecare for the Needy

  By MaryAnn Ragone, MAS, MPHParticipating in outreach community efforts that provide eyecare and eyewear to the needy is the right thing to...

• Marketing

  Web Site Videos: A Powerful Education and Marketing Tool

  By Steve Vargo, OD, MBAVideos are more than a way to fill your practice web site and Facebook page. Videos also are...

• 2.9K

  Marketing

  Patient Satisfaction Surveys: Measure to Improve!

  By Ken Krivacic, OD, MBAPatient satisfaction surveys reveal what patients really think of your practice--and show you areas for improvement. New online...

• 2.8K

  Marketing

  Networking with Other ODs and MDs: A Referrals Booster

  By Maria Sampalis, ODNetworking with other ODs and MDs is a key to building a practice that becomes a part of the...

• 2.7K

  Social Media

  Proactively Manage Online Reviews to Shape Your Practice’s Image

  By Charles Turner, ODActively solicit and manage patient feedback online to build your practice's brand in your community. You will show existing patients...

• 3.1K

  Marketing

  Patient Financing: Your Marketing Advantage

  By Jeffrey W. Robertson, ODand Jennifer C. Lane, ODOffering patient financing to purchase eyewear can provide you with a practice differentiator that...

• Marketing

  Spam in Your Patients’ Eyes: Correct Eye Health Misconceptions that are Marketed to Your Patients

  By Brian Chou, OD, FAAODisreputable marketers are sending your patients e-mail advertising false eye health claims. Be aware of the patient education...

• 1.7K

  Insights From Our Editors

  How Many Lower-Income Vs. Higher-Income Consumers Opt for No-Line Bifocal/Progressives?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a disparity between higher and lower income consumers when it comes...

• 2.0K

  Finances

  An Open Letter to Contact Lens Manufacturers

  By Brian Chou, OD, FAAOContact lens vendors who sell to optometric practices can be an ODs best friend--if the relationship is productive...

• 1.8K

  Insights From Our Editors

  Do Refractive Surgery/LASIK Patients Still Need Vision Correction?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to provide ongoing vision care and products to post-refractive...

• News Briefs Archive

  Silhouette Optical Introduces iMirror Try-On App

  Silhouette Optical has simplified the process of eyewear styling with its new iMirror app. The Silhouette iMirror app lets eyeglass wearers use...

• 3.0K

  Insights From Our Editors

  Do Most of Your Patients Seek a One-Stop Eyewear Shopping Experience?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may be looking for more of a one-stop-shopping experience than you...

• 2.3K

  The Optometric Minute

  Your Practice Must Be a Special Place

  Barry Farkas, OD, FAAO, of Farkas, Kassalow, Resnick, ODs, in New York City, says that a successful practice communicates a quality of...

• 2.0K

  News Briefs Archive

  Transitions Optical Tests Direct Response TV Ad

  Transitions Optical, Inc. has kicked off a national test of a new direct response “edutainment-style” television advertisement, designed to generate an immediate...

• Marketing

  Speak Up: Protect Yourself Legally When Invited to Speak

  By Pamela Miller, OD, FAAO, JDSpeaking at the invitation of a vendor can establish you as an authority in your profession and...

• 3.5K

  Marketing

  Media Training: Communicate Effectively with Local TV, Radio, Print & Online Media

  By Dale Buettner, ODMedia training equips you to effectively communicate on local TV, radio, print and online media—and to become a regular...

• 4.0K

  Finances

  Major Threats Faced By Independent ODs

  By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you aware of the threats facing your practice? Once you recognize the...

• 2.7K

  Marketing

  Market Your Value Proposition to Patients: Specifically, Why Choose You?

  By Amir Khoshnevis, ODEstablish what your value proposition is to patients, then differentiate your brand in your marketing.