All marketing Articles
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6.0KOphthalmic LensesWinning with Social Media through Adversity
Learn how to leverage social media to create a more profitable practice.
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4.1KThe Optometric Minute3 Ways to Market Medical Eyecare for Less Than $500
Cost-effectively showcasing your medical eyecare.
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4.8KMarketing10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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4.1KMarketing3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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5.0KInsights From Our EditorsSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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2.9KMarketing2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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3.3KMarketingWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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4.0KMarketing6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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3.7KMarketingWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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5.6KMarketing3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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4.6KMarketingSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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2.5KMarketing5 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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4.1KMarketingTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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7.1KMarketing3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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7.3KMarketing4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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9.4KMarketingChecklist to Choose the Perfect Practice Name
The big things to think through before choosing a practice name.
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6.4KMarketingIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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5.9KMarketingAutomated Patient Relationship System: Increase Patient Appointments, Enhance Care
A technology to put more people in your exam chair.
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Marketing
How to Effectively Market Medical Eyecare for Less Than $500 Annually
Here's how to get the greatest ROI when marketing medical eyecare.
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6.2KMarketingTips for Building Your Hispanic Patient Base
How to bring more Hispanic patients into your office.
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5.8KMarketing3 Ways to Introduce Your Practice to Your Community
Ideas for letting your community know about your services.
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6.3KMarketingHow I Put a Marketing Student to Work on My Practice
Why it may be worth offering a marketing internship in your practice.
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7.8KMarketingHow to Use a Digital Solution to Keep Your Exam Chair Full
How digital technology can boost your relationship with patients.
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7.1KMarketingTop Ways to Better Compete With Online Retailers & Chains
Strategies for winning against your fiercest competitors.
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Social Media
tips
How to measure the effectiveness of social media posts.
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4.6KMarketingMarketing Your Practice: 6 Ways You Could Get Into Trouble
How to market without putting your practice into legal jeopardy.
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Marketing
Is Corporate Big Data Marketing Stealing Your Patients?
Learn how to use your practice data to compete with business rivals.
