All marketing Articles
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3.0KDigital Strategies6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
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5.1KMarketingCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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3.1KMarketingMarketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
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3.9KMarketing4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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4.3KMarketingBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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4.5KMarketingStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
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6.7KOphthalmic LensesWinning with Social Media through Adversity
Learn how to leverage social media to create a more profitable practice.
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4.5KThe Optometric Minute3 Ways to Market Medical Eyecare for Less Than $500
Cost-effectively showcasing your medical eyecare.
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5.3KMarketing10 Ideas for Using Live-Streaming Video to Market Your Practice
Help jump-starting marketing via live-streaming video.
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4.6KMarketing3 Steps to Combat Online Refractions
Educating patients about the value you provide.
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5.5KInsights From Our EditorsSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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3.5KMarketing2020: Readying Your Practice’s Web Site & Social Media for the New Year
Taking a strategic approach to spurring growth in 2020.
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3.9KMarketingWhat My Practice Has Learned About Optimizing FSA/HSA Spending
Tips for maximizing FSA/HSA spending.
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4.6KMarketing6 Key Ways to Market Your Practice to Families with Children
Tips for bringing more children into your practice.
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4.4KMarketingWhy I Rebranded & Changed Practice Name–and Everything I Needed To Do As a Result
The story behind one practice's successful rebranding.
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6.2KMarketing3 Marketing Investments That Delivered ROI for My Practice
The most profitable ways to market your practice.
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5.2KMarketingSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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2.9KMarketing5 Winter Events to Market Your Practice
The winter, a perfect time for "cool" events.
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4.8KMarketingTop Ways to Make Your Practice Part of Your Community
Ideas for reaching out to your community.
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7.6KMarketing3 Practice Adaptions to Successfully Compete with Online Retail
How one OD is winning against online retail.
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8.0KMarketing4 Ideas for Back-to-School Marketing
Marketing to prime back-to-school sales.
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10.3KMarketingChecklist to Choose the Perfect Practice Name
The big things to think through before choosing a practice name.
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7.0KMarketingIdeas for Community Events Your Practice Can Participate In
How to give back to your community & win new patients.
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6.4KMarketingAutomated Patient Relationship System: Increase Patient Appointments, Enhance Care
A technology to put more people in your exam chair.
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Marketing
How to Effectively Market Medical Eyecare for Less Than $500 Annually
Here's how to get the greatest ROI when marketing medical eyecare.
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6.7KMarketingTips for Building Your Hispanic Patient Base
How to bring more Hispanic patients into your office.
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6.4KMarketing3 Ways to Introduce Your Practice to Your Community
Ideas for letting your community know about your services.
