All marketing Articles

  • 2.9K
    Marketing

    Ask Patients for Referrals in the Exam Room

    By Mary E. Boname, OD, FAAOMay 13, 2015Begin a conversation about referrals in the exam room. More patients will send friends and family your...

  • 1.8K
    The Optometric Minute

    Send the Right Message with Mobile Technology

    March 18, 2015: Many patients prefer to receive information via their mobile devices, and ODs can use mobile technology to make frequent...

  • 2.8K
    Marketing

    Co-Promote Special Events with Local Businesses

    By Maria Higgins, ODMarch 4, 2015Create a local buzz and make your practice a fixture in your community. How to network with...

  • 2.0K
    News Briefs Archive

    EyeXam Patents Mobile Vision Screening App & Expands Leadership Team

    February 11, 2015: EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued...

  • 2.3K
    Marketing

    Make Your Mark: Is Wearing Your Logo Right for You?

    By Cheryl G. Murphy, ODFebruary 4, 2015: Print your practice logo on nearly anything in your wardrobe, then wear it proudly to...

  • 3.1K
    Doctor Patient Relations

    Improve Capture Rate: Conduct Patient Needs Assessment

    By Mary E. Boname, OD, FAAOand Ben FazioFebruary 11, 2015: A thorough needs assessment in the exam room, plus a needs checklist...

  • 2.2K
    News Briefs Archive

    Think About Your Eyes & All About Vision Pair Up to Educate Consumers

    January 21, 2015: National eye health initiative Think About Your Eyes (TAYE) has formed a partnership with All About Vision, bolstering the...

  • 2.4K
    Marketing

    Attract New Patients & Support Community at Local Charity Events

    By Chad Waggoner, ODand Kimberly Manthe, ABOFebruary 4, 2015: Participating in local charity events--and publicizing your involvement--introduces you to prospective patients.

  • 4.5K
    Social Media

    Build Your Practice Brand with Key Social Media Sites

    By Maria Higgins, ODJanuary 21, 2015: Promote your practice by concentrating on the top social media sites. 

  • 2.8K
    The Optometric Minute

    What’s Old Is New Again: Revisit Legacy Marketing

    Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...

  • 3.2K
    Frames

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 2.0K
    News Briefs Archive

    The Vision Council Launches Lifetime Fitness Partnership, Phase 2

    The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

  • 1.1K
    Marketing

    Let Your Patients Know: Cyber Shopping Doesn’t Save Time

    By Cheryl G. Murphy, ODOnline eyeglass shopping may save money—but purchasing at an optical dispensary can save time and eliminate hassles. Leverage...

  • Marketing

    Business Networking Organizations: Generate Referrals

    By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.

  • 3.1K
    News Briefs Archive

    New Bausch + Lomb Consumer Campaigns: Contact Lens and Lens Care Technology

    Bausch + Lomb, is launching several patient-facing initiatives throughout the fall, aimed at helping patients and eyecare practitioners (ECPs) learn how common...

  • 2.3K
    Medical Model

    Market Your Medical Eyecare Services

    By Maria Sampalis, ODLet patients know you're the doctor to see for an eye emergency or condition. Then your patients will dial...

  • 3.1K
    Marketing

    Designate a Staff Marketing Specialist

    By Gina M. Wesley, OD, MS, FAAOAssigning a member of your staff marketing director responsibilities ensures your practice's outreach to the community...

  • Marketing

    Health Fair = Healthy Business

    By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.

  • 2.9K
    Marketing

    High-Tech Tool: Educate Patients with Tablets

    By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

  • Marketing

    Billboards: Promote Your Practice Identity to Your Community

    By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.

  • 4.2K
    Frames

    Differentiate Your Optical By Featuring Only Independent-Brand Frames

    By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

  • 2.5K
    News Briefs Archive

    Alcon Launches National Media Campaign: AIR OPTIX COLORS

    Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first...

  • 2.1K
    Insights From Our Editors

    What Helps the Most in Selling Children’s Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...

  • 2.6K
    Marketing

    Spotlight Your Practice with Trunk Shows, Events & Community Involvement

    By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...

  • 2.2K
    News Briefs Archive

    Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs

    iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians...

  • 4.3K
    Social Media

    Three Facebook Campaigns to Build Patient Engagement

    By Nancy RausmanEffective Facebook campaigns increase patient engagement, create awareness of your practice and bring in new patients.

  • 1.6K
    Insights From Our Editors

    Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJust over half of consumers say the state of the economy will not...

More Posts
To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.