All marketing Articles

• 3.0K

  Marketing

  Generate Unique Marketing Messages with a Creative Team

  By Maria Higgins, ODJune 24, 2015A solo OD tells how she put together a creative team to craft unique marketing messages that...

• 2.3K

  Marketing

  Seize Marketing Opportunities with Secondary Holidays

  By Rachael Click, ODJune 17, 2015Drive patients into your office with sales promotions around secondary holidays and back-to-school season.

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  4.1K

  Finances

  Eight Ways to Compete with Warby Parker

  Jan. 4, 2017: Beat the competition.

• 3.3K

  Marketing

  Ask Patients for Referrals in the Exam Room

  By Mary E. Boname, OD, FAAOMay 13, 2015Begin a conversation about referrals in the exam room. More patients will send friends and family your...

• 2.0K

  The Optometric Minute

  Send the Right Message with Mobile Technology

  March 18, 2015: Many patients prefer to receive information via their mobile devices, and ODs can use mobile technology to make frequent...

• 3.0K

  Marketing

  Co-Promote Special Events with Local Businesses

  By Maria Higgins, ODMarch 4, 2015Create a local buzz and make your practice a fixture in your community. How to network with...

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  News Briefs Archive

  EyeXam Patents Mobile Vision Screening App & Expands Leadership Team

  February 11, 2015: EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued...

• 2.5K

  Marketing

  Make Your Mark: Is Wearing Your Logo Right for You?

  By Cheryl G. Murphy, ODFebruary 4, 2015: Print your practice logo on nearly anything in your wardrobe, then wear it proudly to...

• 3.3K

  Doctor Patient Relations

  Improve Capture Rate: Conduct Patient Needs Assessment

  By Mary E. Boname, OD, FAAOand Ben FazioFebruary 11, 2015: A thorough needs assessment in the exam room, plus a needs checklist...

• 2.4K

  News Briefs Archive

  Think About Your Eyes & All About Vision Pair Up to Educate Consumers

  January 21, 2015: National eye health initiative Think About Your Eyes (TAYE) has formed a partnership with All About Vision, bolstering the...

• 2.6K

  Marketing

  Attract New Patients & Support Community at Local Charity Events

  By Chad Waggoner, ODand Kimberly Manthe, ABOFebruary 4, 2015: Participating in local charity events--and publicizing your involvement--introduces you to prospective patients.

• 4.8K

  Social Media

  Build Your Practice Brand with Key Social Media Sites

  By Maria Higgins, ODJanuary 21, 2015: Promote your practice by concentrating on the top social media sites. 

• 3.0K

  The Optometric Minute

  What’s Old Is New Again: Revisit Legacy Marketing

  Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...

• 3.4K

  Frames

  FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

  By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

• 2.2K

  News Briefs Archive

  The Vision Council Launches Lifetime Fitness Partnership, Phase 2

  The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

• 1.3K

  Marketing

  Let Your Patients Know: Cyber Shopping Doesn’t Save Time

  By Cheryl G. Murphy, ODOnline eyeglass shopping may save money—but purchasing at an optical dispensary can save time and eliminate hassles. Leverage...

• Marketing

  Business Networking Organizations: Generate Referrals

  By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.

• 3.5K

  News Briefs Archive

  New Bausch + Lomb Consumer Campaigns: Contact Lens and Lens Care Technology

  Bausch + Lomb, is launching several patient-facing initiatives throughout the fall, aimed at helping patients and eyecare practitioners (ECPs) learn how common...

• 2.6K

  Medical Model

  Market Your Medical Eyecare Services

  By Maria Sampalis, ODLet patients know you're the doctor to see for an eye emergency or condition. Then your patients will dial...

• 3.4K

  Marketing

  Designate a Staff Marketing Specialist

  By Gina M. Wesley, OD, MS, FAAOAssigning a member of your staff marketing director responsibilities ensures your practice's outreach to the community...

• Marketing

  Health Fair = Healthy Business

  By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.

• 3.1K

  Marketing

  High-Tech Tool: Educate Patients with Tablets

  By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

• Marketing

  Billboards: Promote Your Practice Identity to Your Community

  By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.

• 4.4K

  Frames

  Differentiate Your Optical By Featuring Only Independent-Brand Frames

  By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

• 2.7K

  News Briefs Archive

  Alcon Launches National Media Campaign: AIR OPTIX COLORS

  Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first...

• 2.3K

  Insights From Our Editors

  What Helps the Most in Selling Children’s Eyewear?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...

• 2.8K

  Marketing

  Spotlight Your Practice with Trunk Shows, Events & Community Involvement

  By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...