All marketing Articles

• 2.7K

  Marketing

  Co-Promote Special Events with Local Businesses

  By Maria Higgins, ODMarch 4, 2015Create a local buzz and make your practice a fixture in your community. How to network with...

• 2.0K

  News Briefs Archive

  EyeXam Patents Mobile Vision Screening App & Expands Leadership Team

  February 11, 2015: EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued...

• 2.2K

  Marketing

  Make Your Mark: Is Wearing Your Logo Right for You?

  By Cheryl G. Murphy, ODFebruary 4, 2015: Print your practice logo on nearly anything in your wardrobe, then wear it proudly to...

• 3.0K

  Doctor Patient Relations

  Improve Capture Rate: Conduct Patient Needs Assessment

  By Mary E. Boname, OD, FAAOand Ben FazioFebruary 11, 2015: A thorough needs assessment in the exam room, plus a needs checklist...

• 2.2K

  News Briefs Archive

  Think About Your Eyes & All About Vision Pair Up to Educate Consumers

  January 21, 2015: National eye health initiative Think About Your Eyes (TAYE) has formed a partnership with All About Vision, bolstering the...

• 2.3K

  Marketing

  Attract New Patients & Support Community at Local Charity Events

  By Chad Waggoner, ODand Kimberly Manthe, ABOFebruary 4, 2015: Participating in local charity events--and publicizing your involvement--introduces you to prospective patients.

• 4.4K

  Social Media

  Build Your Practice Brand with Key Social Media Sites

  By Maria Higgins, ODJanuary 21, 2015: Promote your practice by concentrating on the top social media sites. 

• 2.8K

  The Optometric Minute

  What’s Old Is New Again: Revisit Legacy Marketing

  Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...

• 3.1K

  Frames

  FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

  By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

• 2.0K

  News Briefs Archive

  The Vision Council Launches Lifetime Fitness Partnership, Phase 2

  The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

• 1.1K

  Marketing

  Let Your Patients Know: Cyber Shopping Doesn’t Save Time

  By Cheryl G. Murphy, ODOnline eyeglass shopping may save money—but purchasing at an optical dispensary can save time and eliminate hassles. Leverage...

• Marketing

  Business Networking Organizations: Generate Referrals

  By Ann Rea Miller, ODCompare notes with other small business owners and make valuable local connections.

• 3.0K

  News Briefs Archive

  New Bausch + Lomb Consumer Campaigns: Contact Lens and Lens Care Technology

  Bausch + Lomb, is launching several patient-facing initiatives throughout the fall, aimed at helping patients and eyecare practitioners (ECPs) learn how common...

• 2.3K

  Medical Model

  Market Your Medical Eyecare Services

  By Maria Sampalis, ODLet patients know you're the doctor to see for an eye emergency or condition. Then your patients will dial...

• 2.9K

  Marketing

  Designate a Staff Marketing Specialist

  By Gina M. Wesley, OD, MS, FAAOAssigning a member of your staff marketing director responsibilities ensures your practice's outreach to the community...

• Marketing

  Health Fair = Healthy Business

  By Keshav Bhat, ODIntroduce your practice to local residents by participating in community health fairs.

• 2.8K

  Marketing

  High-Tech Tool: Educate Patients with Tablets

  By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

• Marketing

  Billboards: Promote Your Practice Identity to Your Community

  By Ann Rea Miller, ODBillboard advertising can quickly turn your practice into a highly recognizable brand in your community.

• 4.1K

  Frames

  Differentiate Your Optical By Featuring Only Independent-Brand Frames

  By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

• 2.4K

  News Briefs Archive

  Alcon Launches National Media Campaign: AIR OPTIX COLORS

  Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first...

• 2.1K

  Insights From Our Editors

  What Helps the Most in Selling Children’s Eyewear?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...

• 2.5K

  Marketing

  Spotlight Your Practice with Trunk Shows, Events & Community Involvement

  By Gina M. Wesley, OD, MS, FAAOCall attention to your practice by hosting special events like trunk shows and themed office events...

• 2.2K

  News Briefs Archive

  Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs

  iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians...

• 4.2K

  Social Media

  Three Facebook Campaigns to Build Patient Engagement

  By Nancy RausmanEffective Facebook campaigns increase patient engagement, create awareness of your practice and bring in new patients.

• 1.6K

  Insights From Our Editors

  Will the Economy Affect Your Patients’ Decision to Get an Eye Exam?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJust over half of consumers say the state of the economy will not...

• 2.1K

  News Briefs Archive

  Elevate Satisfied Patients to Loyal Patients

  Hear a Power Hour analysis of the Harvard Business Review study on how loyal patients—different from satisfied patients--provide a long-term annuity to...

• Doctor Patient Relations

  Reduce No-Shows by Stressing the Value of an Appointment

  By Brian Chou, OD, FAAOBy stressing the value of an appointment, you can minimize no-shows and keep your exam chair full.