Compete with All Retailers for Share of Patient Dollars
When merchandising, we tend to look at other optical retailers. Fact is, we compete with all retailers for share of patient dollars—and...
4.0K
Doctor Patient Relations
Make Your Practice Teen-Ready
Welcome teenagers: emerging consumers! Create promotions that speak to both teen patients and their parents, and accommodate the special scheduling needs of...
3.7K
Finances
Marketing by the Numbers: Measure Often for Success
By Alissa Wald, OD, and Scott DanielsMarketing your practice costs money--so make sure you’re getting a good ROI for your marketing campaign....
