Insights From Our Editors

Marketing that Changes Practice Profitability

By ROB Editors

The outside of Dr. Crooker’s office. She says that the practice thinks and acts strategically in her marketing to build long-term relationships with patients.

Feb. 1, 2023

You can have the greatest medical eyecare instrumentation and the most beautiful optical, but if your community doesn’t know you’re there, you won’t get far. Here is what a few contributors told us about how they market to build their patient base.

6 Actions We Take to Maintain a 75-80% Patient Return Rate
By Jessica Crooker, OD
The focus in building a practice is often solely on adding new patients. Growth of new patients is important, but it’s also critically important to retain the patients you currently have and ensure they return for care.

Over the past five years, we have maintained a 75-80 percent returning patient rate. In fact, we recently hired another doctor to keep up with patient demand! Despite COVID, which had a major impact on small businesses, my team and I have been able to encourage most of our patients to return to our office every year. Here are the most effective things we do in our practice to make that happen. >>READ MORE>>

3 Ways I Am Marketing to Bring New Families Into Our Practice
By Vittorio Mena OD, MS
Families of new patients, in which mom and dad and kids–and maybe even the grandparents–come in for comprehensive exams and specialized services, can jump-start practice growth. Here are a few ways we are getting the word out to our community about what we do. >>READ MORE>>

10 Ideas for Using Live-Streaming Video to Market Your Practice
By Maria Higgins, OD
Video is a powerful way to market your practice, especially when that video is live and shared via social media. Here are 10 ideas for how to use live-streaming to reach out to existing patients, and draw new ones in. >>READ MORE>>

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