Speeding cold-start growth with a suite of advanced eyecare technology.
Setting your practice apart with a much-needed service.
A transformative new space for a growing practice.
Advice that changed the trajectory of one doctor's career.
Working toward a much more efficient & profitable practice.
By Laurie Sorrenson, OD, FAAO June 14, 2023 In a recent conversation with a contact-lens company representative, I was asked what I...
1 OD shares his experience planning to profitably add an associate.
By ROB Editors Feb. 1, 2023 You can have the greatest medical eyecare instrumentation and the most beautiful optical, but if your...
Building bonds that create an abundance of returning patients.
The factors that will decide if patients choose you.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 14, 2022 Launching and growing an independent practice is highly challenging....
How the right practice setting can be a boost to telemedicine.
How to access profitability-changing resources.
Using financial forecasts to launch a new practice or new services.
Creating lifelong patients who are loyal to your practice.
A solution that provides custom online marketing content.
Google Search innovation that could help you capture appointments.
The growth opportunity of catering services to a specific patient population.
Creating a practice that helps you fulfill your personal goals.
Building co-management relationships that result in better care & profitability.
Capturing a huge practice growth opportunity.
Practice-building conversations with patients.
Capturing a tremendous practice-building opportunity.
Keys to growing medical eyecare services.
Digital marketing keys to boosting appointment bookings.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 14, 2021 It’s common to hear ODs speak of the lifetime...
May 22, 2019 Taking over a practice with a rich family history has its benefits and challenges. See how one OD has...