Insights From Our Editors
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2.8KFinding & Sustaining Happiness in Optometry: How Do You Do It?
Creating a career that enables long-term happiness. One of my mentors, colleague, and someone who has become a trusted friend, Bethany Fishbein,...
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2.3KHow to Connect with Each of the 4 Major Personality Types in Your Office
Ensuring you are connecting effectively with each of your employees. By Laurie Sorrenson, OD, FAAO Nov. 29, 2023 The ability to connect...
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1.8KWineries? Optometry? What Do They Have in Common?
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
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2.4KI Hired an Associate Doctor… Now What Do I Do?
Implementing a plan to help new associate ODs succeed. By Laurie Sorrenson, OD, FAAO Nov. 8, 2023 Hiring an associate doctor can...
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2.1KIs it Harder for a Female Optometrist to Be a Business Owner?
The Perfect Girl vs. The Brave Boy “We are raising our girls to be perfect, and we’re raising our boys to be...
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2.4KOur Practice Management Decisions that Seemed Questionable At First But Worked Out Great
Taking a chance on doing things differently in your practice. By Laurie Sorrenson, OD, FAAO Oct. 25, 2023 In our practice, we...
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2.5KThe Top Trait of Successful CEOs – What Is It?
One trait, more than any other, that leads to success in business, including practice leadership. By Laurie Sorrenson, OD, FAAO Oct. 18,...
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5.6KMedical Care vs. Annual Exams: Which is More Profitable?
Analyzing medical eyecare metrics & making changes to boost care and profitability. By Laurie Sorrenson, OD, FAAO Oct. 11, 2023 Alright, before...
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3.0KWords Matter: The Importance of Choosing Your Words Carefully When Referring to Your Team Members
The importance of showing respect when speaking to and about your team. By Laurie Sorrenson, OD, FAAO Oct. 4, 2023 “My girls...
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2.1KWhy My Mother’s Advice to “Act Like Somebody” Is So Powerful
A guiding principle for both personal and professional lives. By Laurie Sorrenson, OD, FAAO Sept. 27, 2023 In the tapestry of our...
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2.5KHow do YOU treat Blepharitis?
Treating blepharitis to take care of patients AND your business. By Laurie Sorrenson, OD, FAAO Sept. 20, 2023 Treating blepharitis has been...
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1.8KPutting Autonomy, Mastery & Purpose Into Action
Implementing three transformative staff management concepts in your practice. By Laurie Sorrenson, OD, FAAO Sept. 13, 2023 This article sums up the...
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3.1K3 New Laws in Texas that Rein in Vision Plans
New Texas state laws that help protect practices from vision plan abuses. By Laurie Sorrenson, OD, FAAO Sept. 6, 2023 Three new...
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3.3K4 Things We Do to Give Our Employees a Sense of Purpose
Specific actions to help employees find purpose and become more engaged. By Laurie Sorrenson, OD, FAAO August 30, 2023 In my last...
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2.2KFostering Mastery as a Way to Engage Employees
Motivating your employees to be much more engaged in their patient care and other duties. By Laurie Sorrenson, OD, FAAO August 23,...
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1.8KUnleashing Autonomy, Mastery & Purpose in Your Office
How to give your staff autonomy to enhance patient care and profitability. By Laurie Sorrenson, OD, FAAO August 16, 2023 In the...
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2.4K3 Steps to Successfully Having a Tough Conversation
By Laurie Sorrenson, OD, FAAO August 9, 2023 Hey there! We’ve all been in situations where we must tackle a difficult conversation...
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2.7KMy Favorite Metrics: The Most Important Numbers to Track
By Laurie Sorrenson, OD, FAAO August 2, 2023 Let’s talk about my favorite topic – numbers! 🤓 I think it’s super-fun to...
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4.1KHow to Be a Boss Employees Won’t Quit
By Laurie Sorrenson, OD, FAAO July 26, 2023 When you look at the research on employee retention, one thing usually stands out...
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3.4KWe have TOO MANY meetings! – Said NO optometrist ever!!
By Laurie Sorrenson, OD, FAAO July 19, 2023 So, I did some digging to figure out how many meetings the average $1...
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3.4KTreating Red Eyes: Practice Management 101
By Laurie Sorrenson, OD, FAAO July 12, 2023 You know how in optometry school they teach us to handle viral conjunctivitis with...
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2.9K
3 Motivations that Led Me to Become an Optometrist
By Laurie Sorrenson, OD, FAAO June 28, 2023 When asked about my journey to becoming an optometrist, I realized that I had...
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2.6K4 Keys to Creating an Effortless Experience for Your Patients
By Laurie Sorrenson, OD, FAAO June 21, 2023 I recently co-lectured with Mick Kling, OD, for a group of Vision Source doctors...
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2.2KHow I Built a Thriving 9-OD Practice While Maintaining My Passion for Optometry
By Laurie Sorrenson, OD, FAAO June 14, 2023 In a recent conversation with a contact-lens company representative, I was asked what I...
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1.9KLook Up! Why You Need to See the Whole “Court” of Your Practice.
By Laurie Sorrenson, OD, FAAO June 7, 2023 In an e-mail response to my basketball career editorial, Elliot M. Kirstein, OD, shared...
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1.6KAre You Playing the Wrong Soundtrack in Your Head?
By Laurie Sorrenson, OD, FAAO May 31, 2023 I recently came back from the Vision Source Exchange, held in San Antonio, Texas,...
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2.1KHow to Keep the Outliers From Controlling Your Business
How to make the greatest number of patients happy.
