By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt’s worthwhile to market premium sunwear, in addition to other eyewear, to post-LASIK...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe cost and convenience of purchasing contact lenses from online retailers is the...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of you may soon be making a push to sell more prescription...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents still don’t think it’s worthwhile to invest in lens treatments such...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems that most of you are doing a good job at asking...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a disparity between higher and lower income consumers when it comes...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour staff has an incentive to help patients figure out how best to...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems like the recent payroll tax increases that occurred in January 2013...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to provide ongoing vision care and products to post-refractive...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may be looking for more of a one-stop-shopping experience than you...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHigh-end frame sales and maximizing revenues from frame sales to managed care patients...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt looks like optical chains still have the upper hand when it comes...
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDManaging the patient history is essential to effectively improving the patient’s life at home,...
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDAverage Total Screen Tim is a preferred way to give insight into how people...
ROB Professional Editor Mark Wright, OD, FCOVD, urges optometrists to prescribe an eyecare treatment plan while the patient is in the exam...
