Insights From Our Editors

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    Do Most of Your Patients Seek a One-Stop Eyewear Shopping Experience?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may be looking for more of a one-stop-shopping experience than you...

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    Which Frames Management Tasks Are Most Challenging?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHigh-end frame sales and maximizing revenues from frame sales to managed care patients...

  • 2.1K

    How Much Growth Was There in Plano Sunglasses at Independent Optical Shops Last Year?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt looks like optical chains still have the upper hand when it comes...

  • 1.7K

    Managing the Patient History

    By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDManaging the patient history is essential to effectively improving the patient’s life at home,...

  • 1.7K

    Average Total Screen Time

    By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDAverage Total Screen Tim is a preferred way to give insight into how people...

  • 2.4K

    Importance of Prescribing from the Exam Chair

      ROB Professional Editor Mark Wright, OD, FCOVD, urges optometrists to prescribe an eyecare treatment plan while the patient is in the exam...

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