Insights From Our Editors
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3.3K3 New Laws in Texas that Rein in Vision Plans
New Texas state laws that help protect practices from vision plan abuses. By Laurie Sorrenson, OD, FAAO Sept. 6, 2023 Three new...
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3.4K4 Things We Do to Give Our Employees a Sense of Purpose
Specific actions to help employees find purpose and become more engaged. By Laurie Sorrenson, OD, FAAO August 30, 2023 In my last...
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2.4KFostering Mastery as a Way to Engage Employees
Motivating your employees to be much more engaged in their patient care and other duties. By Laurie Sorrenson, OD, FAAO August 23,...
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1.9KUnleashing Autonomy, Mastery & Purpose in Your Office
How to give your staff autonomy to enhance patient care and profitability. By Laurie Sorrenson, OD, FAAO August 16, 2023 In the...
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2.5K3 Steps to Successfully Having a Tough Conversation
By Laurie Sorrenson, OD, FAAO August 9, 2023 Hey there! We’ve all been in situations where we must tackle a difficult conversation...
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2.9KMy Favorite Metrics: The Most Important Numbers to Track
By Laurie Sorrenson, OD, FAAO August 2, 2023 Let’s talk about my favorite topic – numbers! 🤓 I think it’s super-fun to...
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4.3KHow to Be a Boss Employees Won’t Quit
By Laurie Sorrenson, OD, FAAO July 26, 2023 When you look at the research on employee retention, one thing usually stands out...
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3.6KWe have TOO MANY meetings! – Said NO optometrist ever!!
By Laurie Sorrenson, OD, FAAO July 19, 2023 So, I did some digging to figure out how many meetings the average $1...
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3.5KTreating Red Eyes: Practice Management 101
By Laurie Sorrenson, OD, FAAO July 12, 2023 You know how in optometry school they teach us to handle viral conjunctivitis with...
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3.1K3 Motivations that Led Me to Become an Optometrist
By Laurie Sorrenson, OD, FAAO June 28, 2023 When asked about my journey to becoming an optometrist, I realized that I had...
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2.7K4 Keys to Creating an Effortless Experience for Your Patients
By Laurie Sorrenson, OD, FAAO June 21, 2023 I recently co-lectured with Mick Kling, OD, for a group of Vision Source doctors...
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2.3KHow I Built a Thriving 9-OD Practice While Maintaining My Passion for Optometry
By Laurie Sorrenson, OD, FAAO June 14, 2023 In a recent conversation with a contact-lens company representative, I was asked what I...
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2.0KLook Up! Why You Need to See the Whole “Court” of Your Practice.
By Laurie Sorrenson, OD, FAAO June 7, 2023 In an e-mail response to my basketball career editorial, Elliot M. Kirstein, OD, shared...
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1.7KAre You Playing the Wrong Soundtrack in Your Head?
By Laurie Sorrenson, OD, FAAO May 31, 2023 I recently came back from the Vision Source Exchange, held in San Antonio, Texas,...
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2.2KHow to Keep the Outliers From Controlling Your Business
How to make the greatest number of patients happy.
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2.8K5 Business Books that Changed How I Approach Practice Management
By Laurie Sorrenson, OD, FAAO May 17, 2023 Someone recently asked me about my all-time favorite business books, and if you know...
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2.4KWhat Motherhood Teaches You About Managing Widely Differing Personality Types
By Laurie Sorrenson, OD, FAAO May 10, 2023 As a mother of two wonderful sons and an amazing stepdaughter, I have gained...
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2.2KWhat Basketball Taught Me About Winning at Practice Ownership
By Laurie Sorrenson, OD, FAAO May 3, 2023 It may surprise you to know that I was a basketball player. Growing up...
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2.2KHow Do I Set Goals So They Actually Get Accomplished?
By Laurie Sorrenson, OD, FAAO April 26, 2023 At the University of Houston College of Optometry, I teach fourth-year students about goal...
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4.3K“Whole-Ass One Thing at a Time”
By Laurie Sorrenson, OD, FAAO April 19, 2023 The great Ron Swanson from Parks and Recreation told Leslie Knope, “Never half-ass two...
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3.4KEasy Win #2: How to Improve Your Annual Contact Lens Supply Sale Rate
By Laurie Sorrenson, OD, FAAO April 12, 2023 In my previous post, I discussed the first of two easy-win questions I ask...
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3.1KEasy Win #1: Actions to Take to Improve Your Retinal Image Capture Rate
Laurie Sorrenson, OD, FAAO April 5, 2023 During my business consultations with other doctors, I always ask two important questions about metrics...
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2.8KHow to Use ‘Crazy Busy’ Times to Improve Your Practice
Laurie Sorrenson, OD, FAAO March 29, 2023 Our office was ‘crazy busy’ in December, especially the week between Christmas and New Year’s...
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2.4K
What ROB’s New Professional Editor Wants You to Know About Herself & ODs’ Biggest Challenges
By Laurie Sorrenson, OD, FAAO March 22, 2023 The idea that I am following in the footsteps of Mark Wright, OD, FCOVD,...
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2.9K3 ODs on Transformative Staff Management Improvements
By ROB Editors March 15, 2023 Training and managing staff is one of the most challenging parts of practice ownership. Here’s what...
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2.8K3 ODs Share Financial Strategies that Generated High Profitability & Long-Term Security
By ROB Editors March 8, 2023 Creating a practice with impressive profitability, and long-term financial strength, requires an intentional approach. Three ODs...
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2.7K3 ODs on How They Freed Themselves from Managed Care Dependence
March 1, 2023 Managed care can negatively impact how your patients experience the healthcare you provide and how much you are able...
