Insights From Our Editors
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2.3KWhat Motherhood Teaches You About Managing Widely Differing Personality Types
By Laurie Sorrenson, OD, FAAO May 10, 2023 As a mother of two wonderful sons and an amazing stepdaughter, I have gained...
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2.0KWhat Basketball Taught Me About Winning at Practice Ownership
By Laurie Sorrenson, OD, FAAO May 3, 2023 It may surprise you to know that I was a basketball player. Growing up...
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2.0KHow Do I Set Goals So They Actually Get Accomplished?
By Laurie Sorrenson, OD, FAAO April 26, 2023 At the University of Houston College of Optometry, I teach fourth-year students about goal...
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4.1K“Whole-Ass One Thing at a Time”
By Laurie Sorrenson, OD, FAAO April 19, 2023 The great Ron Swanson from Parks and Recreation told Leslie Knope, “Never half-ass two...
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3.3KEasy Win #2: How to Improve Your Annual Contact Lens Supply Sale Rate
By Laurie Sorrenson, OD, FAAO April 12, 2023 In my previous post, I discussed the first of two easy-win questions I ask...
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2.9KEasy Win #1: Actions to Take to Improve Your Retinal Image Capture Rate
Laurie Sorrenson, OD, FAAO April 5, 2023 During my business consultations with other doctors, I always ask two important questions about metrics...
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2.7KHow to Use ‘Crazy Busy’ Times to Improve Your Practice
Laurie Sorrenson, OD, FAAO March 29, 2023 Our office was ‘crazy busy’ in December, especially the week between Christmas and New Year’s...
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2.3KWhat ROB’s New Professional Editor Wants You to Know About Herself & ODs’ Biggest Challenges
By Laurie Sorrenson, OD, FAAO March 22, 2023 The idea that I am following in the footsteps of Mark Wright, OD, FCOVD,...
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2.8K3 ODs on Transformative Staff Management Improvements
By ROB Editors March 15, 2023 Training and managing staff is one of the most challenging parts of practice ownership. Here’s what...
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2.7K3 ODs Share Financial Strategies that Generated High Profitability & Long-Term Security
By ROB Editors March 8, 2023 Creating a practice with impressive profitability, and long-term financial strength, requires an intentional approach. Three ODs...
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2.6K3 ODs on How They Freed Themselves from Managed Care Dependence
March 1, 2023 Managed care can negatively impact how your patients experience the healthcare you provide and how much you are able...
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2.3K3 ODs on Building Referral Relationships Worth Up to $1 Million Annually
By ROB Editors Feb. 22, 2023 Referral relationships with other healthcare providers help you direct patients to the care they need while...
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2.4K3 ODs on the Technology that Skyrocketed Care & Profitability
By ROB Editors Feb. 15, 2023 Investing in practice technology can impressively enhance the level of care you are able to provide,...
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2.2K3 ODs on Secrets to Building Dry Eye Practices with Exponential Growth
By ROB Editors Feb. 8, 2023 Dry eye is a greatly under-diagnosed condition. Many of your patients are waiting for you to...
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1.9KMarketing that Changes Practice Profitability
By ROB Editors Feb. 1, 2023 You can have the greatest medical eyecare instrumentation and the most beautiful optical, but if your...
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1.9K3 ODs Share How They Boosted Spectacle Lens Profitability
Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
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2.4K3 Contact Lens Profitability Boosters
By ROB Editors Jan. 18, 2023 The contact lens area of independent practices can be challenging, with practices competing against online retailers,...
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2.3KOffice Environment Changes that Increase Optical Sales
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
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2.8KThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
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3.0KWhat Your Practice Needs to Keep Profitably Afloat Into the Future
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 21, 2022 There are many pressures currently on practices. Here is...
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2.6KThe Most Important Things a Practice Can Do to Serve Patients Well & Grow Profitability
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 14, 2022 Launching and growing an independent practice is highly challenging....
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4.1KWhy Your Coding Is Currently Coming Under Heightened Scrutiny & How to Protect Your Practice
Why & how to take additional care when coding these days.
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3.4K3 Activities to Assess & Boost Employee Engagement
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 30, 2022 Engagement for both team members and patients is essential...
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8.9KThe System of Paying ODs that Is Most Likely to Create a Highly Profitable Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 13, 2022 How you pay ODs, both practice owners/partners and associates,...
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5.9K5 Retail Trends Likely to Impact OD Practices for the Next 5 Years
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
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4.4KIs a 3-Day Workweek for Full-Time Employees Right for Your Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 9, 2022 A five-day workweek is what most of us are...
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5.2K6 Medicare Changes for 2023 that Will Impact Your Patients & Practice
Changes for 2023 that impact your reimbursement.
