The early moments that build trust, reduce resistance and improve treatment adherence By Crystal Brimer, OD, FAAO July 1, 2026 In my...
Embrace a medical optometric model including dry eye care to enhance your financial stability By Jeffrey S. Williams Jr., OD, Dipl ABO...
Proven strategies to increase per-patient revenue.
The tipping point for achieving your target practice growth.
Strategizing the perfect practice name.
What a specialty practice requires to successfully take off.
What are your patients being told are the best eye drops?
Making big dry eye investments pay off big-time.
Making it easier for patients to access dry eye treatment.
Technology innovation for enhanced patient care.
Enhancing care and profitability in eyecare practices.
Specialized eyecare for dry eye disease.
Dry eye center growth strategies for optometrists.
Powering strong growth in medical eyecare services.
Importance of meibography in dry eye treatment.
Educational program for delivering advanced dry eye care.
Building a niche in specialty contact lenses for myopia control.
Introductory dry eye treatment options for your practice.
Transforming optometry practices: The power of saying yes to bold ideas By Bethany Fishbein, OD Dec. 11, 2024 Imagine if every time...
New partnership to advance medically focused optometry.
Trends in dry eye treatment practices across optometry practices.
Tapping into a new associate OD placement program.
Dry eye practice investment & growth.
At-home dry eye treatment changing treatment effectiveness & patient comfort.
Dry eye technology that can change care & profitability.