By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...
2.1K
Insights From Our Editors
How Likely Are Consumers to Purchase Optical Goods and Services?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...
2.7K
Frames
Feature Local Companies and their Unique Products
By Cheryl G. Murphy, ODPatients have more options than ever when buying frames for their eyeglasses. Purchasing locally created frames for your...
2.3K
Insights From Our Editors
How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...
4.3K
Marketing
The Making of a Successful Promotional Campaign
By Chad Waggoner, ODand Kimberly Manthe, ABOA promotional event that offers a discount on lenses and/or frames can boost profitability--if you roll...
2.8K
Insights From Our Editors
Optician Pay: With Supervisory Status Vs. Without
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour employees with supervisory responsibilities probably have higher salaries than those without those...
17.6K
The Optometric Minute
Building a Visual Performance Center
Katie Spear, OD, MPH, has built a specialty in visual performance, which incorporates low vision, sports vision and vision rehabilitation. The practice...
4.7K
Frames
Eight Ways to Enhance the Patient Experience in Your Dispensary
By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...
2.7K
Insights From Our Editors
Are You Capturing Growth in Personalized Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe growth of customized or personalized lenses appears to be steady, according to...
3.3K
Frames
Warranty Policy: Show Patients You Stand Behind Quality Optical Goods
By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...
2.2K
News Briefs Archive
Essilor Launches Varilux National Consumer Campaign
Essilor of America is introducing consumers to the benefits of progressive lenses and the innovative technology behind Varilux progressive lenses through the...
ZEISS unveiled its new PureCoat PLUS anti-reflective treatments at Vision Expo East. PureCoat PLUS builds on the company’s original PureCoat AR with...
7.2K
News Briefs Archive
Essilor Digital Single-Vision Lenses: Extended Material Options Available
Essilor of America announced it is offering extended material options available for Essilor 360°, Essilor FIT, Essilor Azio, and Essilor Eyecode Digital...
By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...
Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to help English-speaking eyecare professionals...
1.8K
News Briefs Archive
New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference
Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...
1.9K
The Optometric Minute
Every Patient Deserves the Best
Sam Silverblatt, OD, of Shreveport, La., believes that every one of his patients deserves the best in high-quality optical products. In presenting...
1.9K
News Briefs Archive
New Bilingual Pocket Card Explains Benefits of Transitions Lenses
Recognizing that language barriers can often pose as a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical,...
1.8K
News Briefs Archive
Clarus Optical Wins 2013 Transitions Eyecare Practice of the Year
Transitions Optical, Inc., has named Clarus Optical the third-annual Transitions Eyecare Practice of the Year--recognizing the staff for their year-long efforts to...
1.8K
Insights From Our Editors
How Many ECPs Have In-House Finishing Equipment?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECP offices have in-house finishing equipment, according to The...
2.3K
News Briefs Archive
Essilor Launches 2014 Consumer Ad Campaign for Xperio UV Rx Polarized Lenses
Essilor of America announced the launch of its second year of national consumer advertising for Xperio UV superior Rx polarized sun lenses.
2.8K
Insights From Our Editors
How Long Does it Take Most Consumers to Choose Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...
1.9K
News Briefs Archive
Think About Your Eyes Consumer Campaign Picks Up Speed in 2014
Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced today that in...
1.9K
News Briefs Archive
8 Reasons Santa Needs to See an Eye Doctor
This holiday season Essilor spent some time analyzing Santa's vision and discovered he needs our help! After all, Santa must be able...
2.5K
Insights From Our Editors
What Motivates Patients to Shop for and Purchase Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...
2.4K
Insights From Our Editors
Ophthalmic Frame Sales: How Much Do Indepedents Capture?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFor independent ODs, there is room for growth in the US ophthalmic frame...