All optical dispensary Articles

• 2.5K

  Insights From Our Editors

  Market Opportunity: Have the Conversation About Outdoor Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...

• 1.8K

  Insights From Our Editors

  MU Opportunity: Meaningful Use Hardship Exception

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 17, 2016Meaningful Use (MU) is not going away. If you want to...

• 2.1K

  News Briefs Archive

  Expanded Product for Patients Who Are Skiers & Snowboarders

  Feb. 3, 2016: Transitions Optical, Inc., and Dragon Alliance, have expanded their partnership and launched three new color options for the Dragon...

• 1.9K

  Insights From Our Editors

  Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...

• 2.3K

  News Briefs Archive

  Kopin Debuts Solos, Smart Eyewear for Cyclists

  Jan. 20, 2016: Kopin Corp. has introduced  Solos, an ultra-lightweight smart eyewear aerodynamically designed for optimal performance, comfort and style while cycling.

• 2.9K

  Insights From Our Editors

  Market Opportunity: Provide Products to Ease Digital Eye Strain

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...

• 19.3K

  Frames

  Optical Displays: Six Ideas to Boost Sales

  Five ways to spur your patients to make an optical purchase.

• 5.6K

  News Briefs Archive

  New (Almost) Clear Blue Light-Protecting Lens

  Jan. 20, 2016: Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light.

• 4.2K

  Insights From Our Editors

  Upgrade Your Optical: Add a Digital Measuring Device

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...

• 2.8K

  News Briefs Archive

  Essilor of America and Varilux Launch Student Grant Award Program

  Jan. 6, 2016: Essilor of America and Varilux are are launching the Varilux Student Grant Award program for 2015 and 2016.  

• 1.8K

  News Briefs Archive

  Transitions Optical Names First-Ever Transitions Innovation Awards Finalists

  Dec. 23, 2015: Transitions Optical has named the finalists for its new Transitions Innovation Awards program, which recognizes both individuals and companies...

• 2.3K

  Frames

  ROB Power Packs 2015: Optical

  By ROB EditorsDec. 23, 2015Spur sales by identifying and maxing out new and leading streams of optical revenue.   

• 1.9K

  News Briefs Archive

  New Driving Eyewear from Zeiss

  Dec. 16, 2015: Zeiss has released a line of lenses called DriveSafe that are designed to help drivers see better in poor...

• 4.4K

  Frames

  Optical Merchandising: How to Create a Showcase Wall

  Here's a unique way to show patients your merchandise.

• 4.0K

  News Briefs Archive

  Polaroid Sunglasses Launches UV Protection App

  Nov. 25, 2015: Polaroid Sunglasses is launching an international awareness campaign about the risks of UV radiation, as well as a UV...

• 1.7K

  Insights From Our Editors

  Market Analysis: Where are the Growth Segments of the U.S. Vision Market?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...

• 4.8K

  Frames

  Winter Promotions: Five Ways to Kick Up Optical Sales

  By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDODec. 9, 2015Strategize and carefully plan optical promotions to keep revenues moving during the winter...

• Ophthalmic Lenses

  Establish a Relationship with a Digital Lab for Quality & Consistency

  By Tim Delworth, ABONov. 4, 2015A strong working relationship with a digital lab ensures consistent quality in the optical products you provide...

• 2.0K

  Insights From Our Editors

  Patients’ View of Eyewear: Style Accessory or Medical Necessity?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...

• 3.2K

  News Briefs Archive

  Alden Optical Introduces Patient Resources for Tinted Custom Lenses

  Sept. 30, 2015: Alden Optical announced today the deployment of new patient resources to address the growing demand for prosthetic and cosmetic...

• 2.1K

  News Briefs Archive

  Essilor Expands Consumer Advertising for Varilux Lenses

  Sept. 23, 2015: Essilor of America is extending consumer advertising efforts for Varilux lenses to print publications.  

• 4.0K

  Frames

  Master the Optical Handoff, Capture Sales & Create Satisfied Patients

  By Robert L. Bass, OD, FAAOOct. 7, 2015Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical...

• 3.9K

  Frames

  Select a Lead Salesperson (Not Necessarily an Optician)

  By Kevin Wilson, Chairman & CEO, SterlingSept. 16, 2015Sometimes your best optical salesperson isn't a trained optician. Choose the best salesperson, rather...

• 2.2K

  News Briefs Archive

  ZEISS Creates 24/7 Dispensing Training Platform

  Sept. 2, 2015: ZEISS Vision Care has created the ZEISS Academy Vision Care, a new online campus designed to help ECPs develop...

• 6.8K

  News Briefs Archive

  Essilor Introduces Eyezen Glasses for Millennials

  Sept. 2, 2015: Essilor has Eyezen glasses, designed to serve as a digital eye fatigue solution for the Millennial generation – people...

• 7.3K

  Insights From Our Editors

  Advise Patients About Digital Devices: The Basics

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 2, 2015Patients may not realize the damage and strain to their eyes,...

• 2.0K

  Insights From Our Editors

  How Much Are Custom Progressive Lens Sales Growing?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 26, 2015Custom progressive spectacle lenses are a growing sales sector in many...