Secrets to getting the most profitable inventory mix.
How to know when discounts will work & when not.
Leverage private label frames to market your practice.
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
Provide specialized sports sunwear to patients.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
How to make your frame board a patient-pleasing money-maker.
Turn your next shopping trip into an optical sales tutorial.
Advice on capturing more of the prescriptions you write.
Learn when to go hard, and when soft, in selling eyewear.
Act now to capture round two of back-to-school sales.
Let parents know why & how to protect children's eyes from the sun.
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
A strategy to boost second-pair sales.
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
Try this to reduce remakes that cut into your bottom line.
Ensure your patients have the most advanced spectacle lenses.
Make it more likely that patients buy from you.
Tips for creating both a profitable online and offline optical.
The things your patients should know about the sun & why to wear sunglasses.
April 12, 2017 Automeyes Optical Solutions, an emerging technology platform, is launching a beta service for PDq, a new tool designed to...
April 12, 2017 Transitions Optical has released the 2017 Transitions Lenses Product Availability Guide, which outlines the availability of Transitions Optical’s photochromic...
A new financing program especially for ophthalmic lenses.
March 22, 2017 The Vision Council secured a broadcast segment on KVUE ABC Austin Midday – an afternoon news and lifestyle show,...
SPONSORED CONTENT Earl Sandler, OD March 22, 2017 Prescribing from the exam chair, and perfecting the optical handoff, is only half the...
March 22, 2017 “It’s important that we have an eyewear wardrobe that matches what we talk to our patients about,” says Bridgitte...