All optical dispensary Articles
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2.9KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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2.5KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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3.3KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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6.2KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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6.4KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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4.4KFrames10 Steps to Double Your Optical Sales Within One Year
Easy ways to get huge results in optical sales.
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2.9KPractice ManagementThe Huge Practice Growth Mistake You May Be Making
Why you may be neglecting a big practice growth opportunity.
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4.1KSunwearDevelop a Specialty: Tinted Sportswear Lenses for Individual Sports
Provide specialized sports sunwear to patients.
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2.8KPractice ManagementThe Flexible Financing Program Changing Our Customers’ Lives & Strengthening Our Business
Sponsored Content By Bill Butler Chief Operations Officer, Eyemart Express July 21, 2021 Your patients, like most of us, have been under...
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8.2KFramesUp Your Game in Optical Retail: Examples from Top-Selling Practices
Ideas to help your optical sales blast off--and stay on top.
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4.3KOphthalmic LensesThe Optical Lab Skyrocketing My Optical Revenue & Creating Highly Satisfied Patients
Finding the best optical lab to serve to patients & increase profitability.
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4.1KPractice ManagementWhen to Discount Your Practice’s Products–and When Not To
How to know when discounts will work & when not.
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2.7KMerchandising3 Optical Inventory Selection Mistakes & How to Fix Them
Pitfalls to avoid--and correct--in frame inventory management.
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5.2KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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6.7KFramesMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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5.3KThe Optometric Minute“ODs Can Sell”
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
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Frames
Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
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4.5KDispensary ViewpointWhat Amazon Can Teach ODs About Retailing
Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
