Essilor of America announced the launch of its second year of national consumer advertising for Xperio UV Rx polarized sun lenses.
Xperio UV launched in 2013 as a differentiated Rx polarized lens bundle, combining the benefits of polarized lenses with backside UV protection. Essilor says Xperio UV is the first Rx polarized lens brand to launch direct-to-consumer advertising through TV, radio, print, online and social media channels. Essilor reports that the 2013 campaign was successful at increasing brand awareness, and the web site, XperioUV.com, saw high patient traffic with more than 1,500 daily visits to the online ECP locator.
The Xperio UV national advertising campaign will be back on the air in the second quarter of 2014 and will continue to drive awareness of prescription sunwear and the benefits of Xperio UV lenses by showing examples of how the lenses eliminate blinding reflective glare and offer an Eye-Sun Protection Factor of 50+, the highest level of UV protection that provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.
“We saw tremendous interest in Xperio UV sun lenses following the launch of our national advertising campaign,” says Carl Bracy, executive vice president of market & business development, Essilor of America. “We remain committed to the growth of the prescription sunwear market and hope the campaign will continue to increase consumers’ interest in polarized sun lenses and drive more traffic to ECPs across the country.”
To further support the independent ECP, Essilor will also launch a national point-of-purchase campaign, sending consumer display specialists to over 4,000 practices across the US to help incorporate updated Xperio UV point-of-purchase and educational materials throughout each practice.
For more information about Xperio UV lenses, visit XperioUV.com or on Facebook at www.facebook.com/XperioUV
