All optical dispensary Articles

• 2.5K

  News Briefs Archive

  Eyecessorize Creates Eyewear-Themed Videos for Consumers

  The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos...

• 2.5K

  Insights From Our Editors

  Where Do Patients Purchase Action Sport Sunwear?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPatients are still not turning to their local independent ECP for action sport...

• 3.1K

  Marketing

  High-Tech Tool: Educate Patients with Tablets

  By Jeri A. Schneebeck, ODTablets with eye health information are high-tech tools for educating patients on the eyecare services and optical products...

• Ophthalmic Lenses

  Talk Performance in Presenting AR

  By Robert L. Bass, OD, FAAOImplement a strategy with staff to sell more glasses with anti-reflective treatment. Patients will benefit and optical...

• 3.7K

  Frames

  Increase Optical Profits with Needs-Based Selling

  By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

• 2.4K

  News Briefs Archive

  New Essilor Mobile App: Educate Consumers and Encourage Eye Exams

  Essilor of America announced that it is launching a mobile application, AskAboutEyes, that addresses what the company sees as a rising demand...

• 2.5K

  News Briefs Archive

  Essilor Expands National Advertising Campaign for Varilux

  Essilor of America is educating consumers on the benefits of Varilux progressive lenses through the expansion of a national advertising campaign and...

• 2.0K

  News Briefs Archive

  Transitions Optical Releases Educational Material on Vision and Aging

  Transitions Optical has released a poster and online education course, “Riding the Age Wave”, to help eyecare professionals educate patients on how...

• 3.5K

  Ophthalmic Lenses

  Optical Sales Booster: Talk Benefits, Not Features

  By Thuy-Lan Nguyen, ODWhen shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can...

• 2.6K

  Insights From Our Editors

  Why Aren’t Patients Who Need Vision Correction Getting It?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients are procrastinators, findings from The Vision Council VisionWatch 2014...

• 3.0K

  OD Business Innovators

  2014 Optometric Business Innovators: Optical Dispensing

   Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in optical dispensing, selected from...

• 4.4K

  Frames

  Differentiate Your Optical By Featuring Only Independent-Brand Frames

  By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

• 2.3K

  Insights From Our Editors

  What Helps the Most in Selling Children’s Eyewear?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPoint-of-sale materials may be more valuable than you think, findings from Jobson Optical...

• 1.9K

  Insights From Our Editors

  How Much Do Consumers Spend on Over-the-Counter Reading Glasses?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have the opportunity to sell more progressive eyeglasses, findings from The Vision...

• 2.1K

  Insights From Our Editors

  Where is the Most Money Spent on Plano Sunwear?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe independent optical shop has fierce competition in the plano sunglasses market–and doesn’t...

• 3.2K

  News Briefs Archive

  Vision West Develops Rewards Program with Shamir

  Vision West  has announced a partnership with progressive lens company Shamir Insight to offer an exclusive rewards program to its members. 

• 1.9K

  News Briefs Archive

  Alden Names ABB OPTICAL GROUP its Exclusive US Distributor

  Alden Optical announced that it has named ABB OPTICAL GROUP as the company’s exclusive distributor partner effective September 1, 2014.

• 2.7K

  News Briefs Archive

  Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield

  Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens.

• 1.9K

  News Briefs Archive

  Vision Source Clinicians Can Now Prescribe Additional Essilor Lenses

  Optometric alliance Vision Source announced that it has bolstered its relationship with Essilor of America to offer additional cost saving benefits for...

• 2.3K

  News Briefs Archive

  Transitions Optical Launches Sweepstakes with Walt Disney World Resort

  As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a...

• 3.4K

  Insights From Our Editors

  Do Your Patients Buy CLs from You or Go Elsewhere?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt's time to ramp up your sun protection message, findings from The Vision...

• 1.9K

  News Briefs Archive

  Essilor Awarded Good Housekeeping Seal for Second Year

  For the second year in a row, Essilor of America, the nation’s leading manufacturer of optical lenses, has earned the Good Housekeeping...

• Marketing

  Effective Product Promotions: Provide Value in Competitive Marketplace

  By Robert L. Bass, OD, FAAOProduct promotions in your optical allow you to compete in the marketplace while emphasizing the value of...

• 4.1K

  Frames

  Trunk Shows: How to Boost Revenues in a Day

  By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...

• 2.7K

  News Briefs Archive

  C&E Vision and Luxottica Contest: Win a Practice Makeover

  C&E Vision Services, Inc., a national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner...

• 2.5K

  Insights From Our Editors

  When Did Parents Last Buy Rx Eyewear for their Children?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents are buying their children prescription eyewear, but there are still inroads...

• 5.0K

  Ophthalmic Lenses

  Increasing Eyewear Capture Rate: A Team Effort

  By Chad Waggoner, ODand Kimberly Manthe, ABOIncreasing capture rate of prescribed eyewear is a team effort—where doctor, optician, technician and receptionist all...