All optical dispensary Articles

• 2.1K

  Insights From Our Editors

  Kids, Tweens & Teens: What is Most Important in Frames Selection?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...

• 2.8K

  Marketing

  Co-Promote Special Events with Local Businesses

  By Maria Higgins, ODMarch 4, 2015Create a local buzz and make your practice a fixture in your community. How to network with...

• 3.0K

  Frames

  Embracing Electronic Eyewear at Retail

  By John Bonizio, Co-owner, Metro OpticsMarch 11, 2015Electronic eyewear offers a profit-building opportunity for your optical. Here is what you need to...

• 2.1K

  News Briefs Archive

  HOYA Vision Care Launches Online Development Training and CE

  February 18, 2015: Hoya Vision Care announced the launch of Empower U, a 24-7 online training and continuing education program designed specifically...

• 3.0K

  Insights From Our Editors

  How Many Plano Sunwear Sales Do Independent Opticals Lose?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 11, 2015Independent opticals, including those inside optometric practices, may want to step...

• 1.9K

  News Briefs Archive

  Transitions Optical’s New Consumer Campaign: See Life Through a New Lens

  February 4, 2015: Transitions Optical announced it is about to roll out "See life through a new lens," a new consumer PR and...

• 2.7K

  Frames

  Embrace Online Eyewear–but Capture In-House Sales

  By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

• 2.7K

  The Optometric Minute

  Listen to Patient’s Chief Complaint…and Solve It

  January 21, 2015: Eric M. White, OD, advises that listening to your patient’s chief complaint--and solving it--provides the best opportunities to deliver...

• 2.7K

  News Briefs Archive

  Essilor Expands Consumer Rebate Program

  January 21, 2015: Essilor will expand The Power of 3 program by adding a rebate incentive on Rx sunwear. The Power of...

• 1.9K

  News Briefs Archive

  HOYA Provides Grant to UC Berkeley School of Optometry

  Posted 1-7-15: Hoya Vision Care presented a $25,000 grant to go toward the renovation of the physical plant and educational equipment at...

• 2.8K

  The Optometric Minute

  Prescribe Spectacle Lenses When Medically Necessary

  Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...

• News Briefs Archive

  Best Blogs of 2014

  ROB bloggers shared their opinions on optometric hot button issues like unilateral pricing, vying with competitors such as online retailers and whether...

• News Briefs Archive

  Best Read Articles of 2014

  ROB presented articles on topics such as frame board management, finances, utilizing practice metrics, along with special reports on managed care and...

• 4.1K

  Frames

  Holiday Optical Extravaganza: Generate Excitement & Sales

  By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

• 1.9K

  News Briefs Archive

  Finalists for the 2014 Transitions Awards Program Announced

  Transitions Optical has named the finalists for its annual Transitions Awards program, which recognizes optical labs, optical retailers and independent eyecare professionals...

• 3.2K

  Frames

  FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

  By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

• 2.1K

  News Briefs Archive

  The Vision Council Launches Lifetime Fitness Partnership, Phase 2

  The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

• 1.1K

  Marketing

  Let Your Patients Know: Cyber Shopping Doesn’t Save Time

  By Cheryl G. Murphy, ODOnline eyeglass shopping may save money—but purchasing at an optical dispensary can save time and eliminate hassles. Leverage...

• 6.6K

  News Briefs Archive

  New: Shamir Duo in Rudy Project’s ImpactX

  Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material.

• 3.2K

  Insights From Our Editors

  How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDComplete new eyewear may be a hard sell, findings from The Vision Council’s...

• 2.8K

  The Optometric Minute

  Prescribe to the Patient’s Passions

  Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle...

• 8.8K

  Practice Metrics

  Metrics to Manage By: How to Compute Optical Sales Capture Rate

  By Thomas F. SteinerDirector of Research, Review of Optometric BusinessEyewear sales are the largest revenue source in most practices. Your optical capture...

• 6.6K

  Ophthalmic Lenses

  Personalized Lenses: Practice-Differentiator

  By Kathleen M. Andersen, ODPersonalized lenses are a high-tech, high-performance tool to delight your patients.   

• 2.7K

  News Briefs Archive

  New Zeiss App Helps ECPs Identify Digital Eye Strain

  Zeiss has developed a free downloadable app to help ECPs identify patients with symptoms of digital eye strain, and support sales of...

• 4.8K

  Ophthalmic Lenses

  Sports Vision Niche: Create a Dynamic Practice-Builder

  By Thuy-Lan Nguyen, ODDifferentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.  

• 4.4K

  Frames

  Increase Revenue with a Frames Turnover Strategy

  By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

• 2.3K

  News Briefs Archive

  Eyecessorize Creates Eyewear-Themed Videos for Consumers

  The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos...