All optical dispensary Articles

  • 2.7K
    News Briefs Archive

    Hoya Launches Series for Independents on Retailing Premium Single-Vision Lenses

    Sept. 14, 2016: Hoya Vision Care announced “Putting Laboratory Programs in Play at Your Practice,” a paper designed to help independent practices...

  • 2.6K
    Insights From Our Editors

    Market Opportunity: Stress the Benefits of New Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...

  • 3.5K
    News Briefs Archive

    Essilor Sun Solution Debuts New Colors and Coatings

    August 3, 2016: The Essilor Group division dedicated to sun plano lenses is debuting new lens colors and coatings.

  • 3.5K
    News Briefs Archive

    ZEISS Digital Refraction Technology Announces EHR Integration

    August 3, 2016:  ZEISS announced the wireless integration of its Essential Line of digital refraction instruments with electronic health record systems including...

  • 3.8K
    Ophthalmic Lenses

    Help Patients Ease Digital Eye Fatigue

    By Scott Huffer, ODAugust 10, 2016Explain to patients that you can offer relief to eye strain from digital devices. Offer visual solutions...

  • 2.1K
    The Optometric Minute

    Prescribe Multiple Eyewear for Your Patient’s Total Needs

    July 27, 2016: Eric M. White, OD, prescribes multiple eyewear to meet a patient’s total lifestyle needs. This includes everyday eyeglasses with...

  • 2.3K
    News Briefs Archive

    The Vision Council Launches New Eyecessorize Web Site

    July 27, 2016: The Vision Council’s Eyecessorize campaign, which aims to promote the fashion and lifestyle aspects of eyewear, has launched a...

  • 2.7K
    Insights From Our Editors

    Market Opportunity: Prescribe Personalized PALs

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 27, 2016Offering personalized progressives could set you apart from your competitors, findings...

  • 3.7K
    Ophthalmic Lenses

    Non-Dispensing ODs: You Still Need to Learn About New Lens Technology

    Why ODs need an education in their own optical.

  • 2.5K
    The Optometric Minute

    Help Your Patients By Identifying their Vision Needs

    June 29, 2016: Tommy Lim, OD, says not to forget to focus on the vision portion of the comprehensive exam, including offering...

  • 3.3K
    The Optometric Minute

    Guide the Blue Light Discussion

    June 29, 2016: Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises ODs to take the lead...

  • 2.3K
    Insights From Our Editors

    Market Opportunity: Offer a Variety of Sports Lens Tints

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...

  • 2.2K
    The Optometric Minute

    Track Numbers to Spot Growth Opportunities

    June 15, 2016: Eric White, OD, closely tracks performance metrics to identify and leverage fast-growing areas of his practice--like part-time single-use contact...

  • 12.2K
    Frames

    Seven Steps to Succeed with Independent-Brand Frames

    Your guide to selling independent-brand frames.

  • 2.6K
    Insights From Our Editors

    Market Opportunity: Optimize Spectacle Lens Sales

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...

  • 2.2K
    Insights From Our Editors

    Market Opportunity: Compete More Effectively with Online Retailers

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...

  • 2.2K
    Insights From Our Editors

    Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients

    How to invest in the best inventory for your patients.

  • 2.3K
    News Briefs Archive

    New Essilor Lens for Indy ECPs Combats Digital Eye Strain

    May 18, 2016: Essilor of America is expanding its Eyezen brand portfolio with the addition of Eyezen+, an enhanced, everyday single-vision lens...

  • 3.1K
    Insights From Our Editors

    Market Opportunity: Stock Optical Inventory that Suits Your Patients

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...

  • 2.1K
    Insights From Our Editors

    Market Opportunity: Provide Relief from Digital Eye Fatigue Syndrome

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 11, 2016Your patients may be using their digital devices even more than...

  • 2.3K
    Insights From Our Editors

    Market Opportunity: Educate Patients About Blue Light

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...

  • 4.3K
    News Briefs Archive

    HOYA Vision Care Launches Photochromic Lens

    May 4, 2016: HOYA Vision Care announced the U.S. launch of Sensity, new photochromic lens technology. 

  • 3.5K
    News Briefs Archive

    The Vision Council Offers Marketing Materials for National Sunglasses Day

    May 4, 2016: The Vision Council is encouraging ECPs, companies and optical retailers to help promote the importance of wearing UV-protective sunwear...

  • 2.8K
    The Optometric Minute

    Game Changer: Prescribe in the Chair, Reinforce in the Optical

    May 4, 2016: Eric White, OD, credits doctor-driven dispensing as a key driver in growing his practice revenues 10-fold over three decades....

  • 7.1K
    Frames

    Limit Frame Vendors to Boost Profits

    Zero in on only the best vendors for your practice.

  • 2.3K
    Insights From Our Editors

    Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...

  • 2.0K
    Insights From Our Editors

    Market Opportunity: Promote Durability & Style in Your Optical

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...

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