Highlights from “Customer X 360: The New Retail Experience”
Oct. 12, 2016: Three experts in engineering an outstanding patient/customer experience shared their insights at "VM Live" at Vision Expo West. Presented...
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Insights From Our Editors
Market Opportunity: Sell More Digitally Enhanced Single-Vision Glasses
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 12, 2016You have an opportunity to sell more digitally enhanced single-vision prescription...
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News Briefs Archive
Transitions Seeks Nominations for 2016 Innovation Awards
Sept. 21, 2016: Industry professionals can begin submitting nominations for the 2016 Transitions Innovation Awards Program on October 1.
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Insights From Our Editors
Market Opportunity: Motivate People to Buy Mulitple Pairs of Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 21, 2016Your patients have a few key reasons they purchase multiple pairs...
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News Briefs Archive
Hoya Launches Series for Independents on Retailing Premium Single-Vision Lenses
Sept. 14, 2016: Hoya Vision Care announced “Putting Laboratory Programs in Play at Your Practice,” a paper designed to help independent practices...
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Insights From Our Editors
Market Opportunity: Stress the Benefits of New Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...
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News Briefs Archive
Essilor Sun Solution Debuts New Colors and Coatings
August 3, 2016: The Essilor Group division dedicated to sun plano lenses is debuting new lens colors and coatings.
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News Briefs Archive
ZEISS Digital Refraction Technology Announces EHR Integration
August 3, 2016: ZEISS announced the wireless integration of its Essential Line of digital refraction instruments with electronic health record systems including...
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Ophthalmic Lenses
Help Patients Ease Digital Eye Fatigue
By Scott Huffer, ODAugust 10, 2016Explain to patients that you can offer relief to eye strain from digital devices. Offer visual solutions...
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The Optometric Minute
Prescribe Multiple Eyewear for Your Patient’s Total Needs
July 27, 2016: Eric M. White, OD, prescribes multiple eyewear to meet a patient’s total lifestyle needs. This includes everyday eyeglasses with...
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News Briefs Archive
The Vision Council Launches New Eyecessorize Web Site
July 27, 2016: The Vision Council’s Eyecessorize campaign, which aims to promote the fashion and lifestyle aspects of eyewear, has launched a...
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Insights From Our Editors
Market Opportunity: Prescribe Personalized PALs
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 27, 2016Offering personalized progressives could set you apart from your competitors, findings...
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Ophthalmic Lenses
Non-Dispensing ODs: You Still Need to Learn About New Lens Technology
Why ODs need an education in their own optical.
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The Optometric Minute
Help Your Patients By Identifying their Vision Needs
June 29, 2016: Tommy Lim, OD, says not to forget to focus on the vision portion of the comprehensive exam, including offering...
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The Optometric Minute
Guide the Blue Light Discussion
June 29, 2016: Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises ODs to take the lead...
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Insights From Our Editors
Market Opportunity: Offer a Variety of Sports Lens Tints
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...
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The Optometric Minute
Track Numbers to Spot Growth Opportunities
June 15, 2016: Eric White, OD, closely tracks performance metrics to identify and leverage fast-growing areas of his practice--like part-time single-use contact...
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Frames
Seven Steps to Succeed with Independent-Brand Frames
Your guide to selling independent-brand frames.
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Insights From Our Editors
Market Opportunity: Optimize Spectacle Lens Sales
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...
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Insights From Our Editors
Market Opportunity: Compete More Effectively with Online Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...
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Insights From Our Editors
Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients
How to invest in the best inventory for your patients.
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News Briefs Archive
New Essilor Lens for Indy ECPs Combats Digital Eye Strain
May 18, 2016: Essilor of America is expanding its Eyezen brand portfolio with the addition of Eyezen+, an enhanced, everyday single-vision lens...
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Insights From Our Editors
Market Opportunity: Stock Optical Inventory that Suits Your Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...
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Insights From Our Editors
Market Opportunity: Provide Relief from Digital Eye Fatigue Syndrome
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 11, 2016Your patients may be using their digital devices even more than...
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Insights From Our Editors
Market Opportunity: Educate Patients About Blue Light
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...
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News Briefs Archive
HOYA Vision Care Launches Photochromic Lens
May 4, 2016: HOYA Vision Care announced the U.S. launch of Sensity, new photochromic lens technology.
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News Briefs Archive
The Vision Council Offers Marketing Materials for National Sunglasses Day
May 4, 2016: The Vision Council is encouraging ECPs, companies and optical retailers to help promote the importance of wearing UV-protective sunwear...
