By Alan N. Glazier, OD, FAAOInfoLinks is a tool to generate money--for your practice--each time that someone reading your blog or practice...
By David Kading, ODSpecialty contact lenses that are custom-made for patients with presbyopia and astigmatism can yield a new stream of revenue...
New This Week Make Purchase More Likely By Simplifying Lens Selection Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and CIO...
By Steve Vargo, OD, MBAIntegrate social media messaging in your overall marketing strategy--and harness the practice-building benefits of social media.
By Eric Botts, ODWhen claims are denied, apply an effective strategy to retrieve payments. You don't have to immediately consider the reimbursement...
Asked which qualities are most important in prospective employees, 86 percent of ROB readers cite proven people skills and a personality that...
1. Make greater use of instrumentation already invested in.2. Update frame board3. Staffing changes–adding new staff, eliminating those not performing well4. Get...
New This Week Develop a Specialty in Vision Therapy Neil Draisin, OD, FCOVD, of Draisin Vision Group in Charleston, SC, recommends developing...
Amir Khoshnevis, OD, and Mike Rothschild, OD, discuss the effect of language on the patient experience. Analytics don’t lie. ROB readers showed us,...
Best of ROB Bloggers ROB Editor Recommended Reading Five Fast Facts to Act On 2012 ROB Poll Results 2012: Editor’s Picks ROB...
Asked what they are most looking forward to in optometry’s future, 50 percent say they are most excited about expanded OD abilities...
1. Impressive technical skills 2. People skills–a personality that my patients will appreciate 3. Proven capacity to collaborate as a team member...
Gina M. Wesley, OD, MS, FAAO: Enhancing Patient Experience Gina M. Wesley, OD, MS, FAAO Develop a Specialty in Multifocal Contact...