Practice Metrics

Readers Equally Divided on Use of Social Media to Promote their Practice

Asked how heavily they use social media to promote their practice, 32 percent of ROB readers say the doctor or a staff member posts every day to one or more social media sites. However, another 32 percent say their practice has no involvement whatsoever in social media. Sixteen percent say their practice visits social media sites about once a week to post new material or respond to reviews, while another 21 percent say the practice may visit a social media site once a month to post new material and respond to reviews.

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