Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., believes that practice success can be measured by patient success. His staff is trained to probe for patient needs in the pre-test. Then, in the exam, he explores further to find needs that patients are aware of and, in some cases, unaware of. He often prescribes premium lenses to solve problems, and he carefully describes his recommendations in the handoff. The optician then restates the benefits of the premium lenses and describes how they will provide the patient with a successful visual solution.
