Jan. 25, 2023 The right lenses can create go-to glasses that patients live in. The wrong lenses can result in an immediate...
By ROB Editors Jan. 18, 2023 The contact lens area of independent practices can be challenging, with practices competing against online retailers,...
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 21, 2022 There are many pressures currently on practices. Here is...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 14, 2022 Launching and growing an independent practice is highly challenging....
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 30, 2022 Engagement for both team members and patients is essential...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 13, 2022 How you pay ODs, both practice owners/partners and associates,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 9, 2022 A five-day workweek is what most of us are...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 26, 2022 Have you ever had a patient who loved you...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 19, 2022 Smart glasses that enable control of devices and digital...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 12, 2022 If a high-performing employee asks for a wage increase,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 28, 2022 Your patients may perceive your practice differently than you...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 21, 2022 Homelessness, criminal record, and other aspects of a person’s...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 14, 2022 “Quiet quitting” is a new name for an old...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 31, 2022 Back-to-school time is upon us. Pre-pandemic, we had systems...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Part 1 of a two-part article. Click HERE to read part 2....
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 3, 2022 Medicare reimbursements are likely to decrease before the end...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 20, 2022 There are documents, such as your practice partner contracts,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 29, 2022 Jobson Business Tracker shows trends for key practice metrics...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 22, 2022 When negotiating job offers, you want to arrive at...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 15, 2022 Ninety-six percent of respondents to a Women in Optometry...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 25 2022 Patients benefit when they fully understand their diagnosis and...