All column Articles
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3.1KInsights From Our EditorsLatest Survey Findings: The Biggest Current COVID Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 11, 2020 Americans may be done with COVID-19, but the virus...
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2.4KInsights From Our EditorsHow to Turn Halloween Into a Vehicle for Participatory Marketing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Professional Editors, Review of Optometric Business Oct. 28, 2020 Marketing that asks...
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2.0KInsights From Our EditorsWhat Do I Do When My Employees Are Afraid to Work?
Tips for making your employees feel safe about coming to work during the pandemic.
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2.0KInsights From Our EditorsHow Do I Re-Energize My Burnt-Out Employees’ Thinking?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 21, 2020 The pandemic has been a stressful time. Working in...
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3.4KInsights From Our EditorsHow Well Are You Doing at Regaining Profitability?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 30, 2020 The latest survey results from Jobson Optical Research into...
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2.9KInsights From Our EditorsFill-Rate Staff Contest: What It Is & How it Can Keep Your Schedule Full
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD: Many schedule changes in practices have occurred due to the need to...
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3.3KInsights From Our Editors8 Steps for Hiring Success
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 16, 2020 Hiring new employees can be stressful. An unsuccessful outcome...
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4.8KInsights From Our EditorsHow to Calculate the ROI of Anything
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 9, 2020 Practice owners frequently have investments, such as new instrumentation...
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3.6KInsights From Our Editors2021: What Do I Need to Do Now to Prepare My Practice?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 26, 2020 The New Year is closer than you think. Here...
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4.6KInsights From Our EditorsWhat Do I Do When a Patient Won’t Wear a Mask?
Mask-wearing and social distancing mandates have been getting push-back from some citizens. Here is how to handle a patient who refuses to...
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4.8KInsights From Our EditorsQuestions to Determine the Health of Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 12, 2020 Most practices were strained financially during the shutdown of...
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7.0KInsights From Our EditorsPPP Loan Forgiveness Rules Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD The Small Business Administration has issued an update to its rules for...
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8.9KInsights From Our EditorsHow to Pay An Employee Who Reports Experiencing COVID-19 Symptoms
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 29, 2020 How does the Families First Coronavirus Response Act (FFCRA)...
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7.2KInsights From Our Editors5 Steps to Optimize Your Practice’s Key Performance Indicators
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 22, 2020 The pandemic set practices back financially. Part of getting...
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5.8KInsights From Our EditorsRisk Management: Keys to Keeping Your Patients & Practice Safe
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 15, 2020 In reopening our offices, we all have implemented significant...
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5.4KInsights From Our Editors3 Ways the Pandemic Changed Practice Operations
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 8, 2020 The pandemic has touched all facets of our lives,...
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8.6KInsights From Our EditorsRule Changes: PPP Loan Forgiveness Update
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 1, 2020 The Small Business Administration (SBA) updated its forgiveness guidelines...
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13.4KInsights From Our EditorsAn Employee Has Caught COVID-19: What Do I Do?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 24, 2020 With all states now open for business, people are...
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9.2KInsights From Our EditorsRecovering Revenue Lost During the Shutdown: Managing the Patient Backlog
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 10, 2020 The COVID-19 shutdown resulted in significant revenue loss. Here...
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6.0KInsights From Our EditorsMore Lessons Learned in the First Days After Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 3, 2020 The lessons continue on what patients, support staff and...
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6.7KInsights From Our EditorsLessons Learned From the First Days After Reopening
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVD May 27, 2020 Reopening practices after the COVID-19 shutdown can come with...
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10.1KInsights From Our EditorsThe Rules of PPP Loan Forgiveness
How to make it as easy as possible to have your debts forgiven.
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10.9KInsights From Our EditorsROB Toolkit for Reopening
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 13, 2020 As you reopen your office, there are myriad challenges...
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9.6KInsights From Our EditorsTelehealth, Telemedicine or Teleoptometry – Which Term Should We Use?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 6, 2020 Many people use the terms telehealth, telemedicine and teleoptometry...
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9.5KInsights From Our EditorsPatient-Flow Plan for Social Distancing & Other Necessities of the New Normal
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 29, 2020 What might the “new normal” look like when we...
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12.7KInsights From Our EditorsReopening Your Practice: Your Top Questions Answered
By Mark Wright, OD, Professional Editor, Review of Optometric Business Bob Schultz, CEO, Vision One Credit Union April 22, 2020 Planning carefully...
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7.4KInsights From Our EditorsCOVID-19 Relief Package: What the SBA Rules Mean to Getting a Loan
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 8, 2020 The Small Business Administration has rules impacting who will...
