All column Articles
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9.7KInsights From Our EditorsTelehealth, Telemedicine or Teleoptometry – Which Term Should We Use?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 6, 2020 Many people use the terms telehealth, telemedicine and teleoptometry...
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9.5KInsights From Our EditorsPatient-Flow Plan for Social Distancing & Other Necessities of the New Normal
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 29, 2020 What might the “new normal” look like when we...
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12.8KInsights From Our EditorsReopening Your Practice: Your Top Questions Answered
By Mark Wright, OD, Professional Editor, Review of Optometric Business Bob Schultz, CEO, Vision One Credit Union April 22, 2020 Planning carefully...
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7.5KInsights From Our EditorsCOVID-19 Relief Package: What the SBA Rules Mean to Getting a Loan
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 8, 2020 The Small Business Administration has rules impacting who will...
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13.2KInsights From Our EditorsCoronavirus: Safeguarding Your Practice Financially
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 18, 2020 Coronavirus is impacting the financial markets. It may also...
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19.1KInsights From Our Editors3 Actions to Take to Prepare Your Practice for the Coronavirus
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 11, 2020 The Coronavirus shows signs of spreading. Is your practice...
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9.1KInsights From Our EditorsStart Cold or Buy a Practice? How to Know Which Option is Right for You.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 19, 2020 You have decided you want your own practice. Now...
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6.6KInsights From Our EditorsWhat Makes Employees More Productive?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Feb. 12, 2020 Much has been written about spurring productivity in business....
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5.1KInsights From Our EditorsWhat Are the Best Ways to Store Practice Data Long-Term?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 29, 2020 You have to secure your practice’s data, and you...
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4.4KInsights From Our EditorsThe Leadership Development Lessons Most Relevant to ODs
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 22, 2020 Leadership development has long been a hot topic in...
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5.0KInsights From Our EditorsHow to Explain to Patients Why they Need More than Auto-Refraction
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Jan. 15, 2020 An article was recently published in The Atlantic noting...
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5.4KInsights From Our EditorsSocial Media Marketing: How to Make It Worth Your Practice’s Time
Re-thinking social-media marketing.
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4.3KInsights From Our Editors10 Ways to Trigger Innovation in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 11, 2019 Innovation in business is a popular topic, but does...
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4.8KInsights From Our Editors2020 Budget: How to Do It Based On 2019 Numbers
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 27, 2019 It’s that time of year when you should be...
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4.4KInsights From Our EditorsValue of Small Business–Why Some ODs Remaining Independent is a Good Thing
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 20, 2019 With many ODs opting to sell to private-equity-backed buyers,...
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4.4KInsights From Our Editors10 People Outside Your Practice Who Your Success Depends On
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD It’s not what you know; it’s who you know. Here are the...
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3.6KInsights From Our EditorsBusiness Communication: How Well Do You Really Hear & Express Yourself?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 30, 2019 Communicating with staff, patients and industry partners, like vendors,...
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4.0KInsights From Our EditorsCrisis Management 101: Are You Ready?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 23, 2019 Crises, ranging from natural disasters, to technology malfunction, and...
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3.6KInsights From Our EditorsCan Strategic Management Create More Productive Employees?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 16, 2019 The management approach you take can have an impact...
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2.7KInsights From Our EditorsRebates: Making it Easier for Patients to Claim What You Promised
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 9, 2019 Rebates for annual supplies of contact lenses can be...
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2.6KInsights From Our EditorsWhat Do Your Patients Think of the Pricing of Your Products?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 25, 2019 You have one idea about how your products are...
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5.4KInsights From Our EditorsTop Psychological Drivers to Spur Shopping in Your Optical
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
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5.0KInsights From Our EditorsHow to Gauge the True Value of Every Employee
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 11, 2019 Staff members can help to provide a great patient...
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4.3KInsights From Our EditorsHow to Tell if Patients View You as their Champion
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 28, 2019 Would your patient come away from their experience in...
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4.4KInsights From Our Editors5 Tips to Profit in a Managed-Care Environment
Growing profitability--regardless of managed care.
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9.7KInsights From Our EditorsWhat Employed-OD Compensation Model Works Best?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 14, 2019 Should an optometrist generating $500,000 in gross revenue be...
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11.8KInsights From Our EditorsWhat Do I Tell Patients About Blue Light?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 31, 2019 Most patients don’t know that there is harmful blue...
