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Make Your Practice Accessible to All Patients, Regardless of Insurance Type

Patients need your expertise, services and care, but what happens when they have an insurance type that your office doesn’t accept? They go elsewhere for care. Now there is a solution, Anagram (formerly Patch), that enables you to process patient insurance...

  • 1.5K

    February 23,2011

    Reorganize Your Frame Board for Enhanced ProfitabilityBy ROB EditorsReorganizing your frame board can build sales, and your frames sales rep can be your best...

  • February 16,2011

    Lifestyle Dispensing: A Key to Multiple Pairs    By ROB EditorsA staff that skillfully matches patients with high-end frames that suit their unique lifestyle...

  • February 9,2011

    Theories of Sales PresentationsMike Rothschild, OD, Carrollton, Ga A series of approaches to effective dispensary sales                  Implement Complementary Sales Systems*Coordinate your frames presentation...
  • 1.9K

    February 2,2011

    Implement an Unconditional Warranty to Build Customer Loyalty         By Jay BinkowitzAn unconditional warranty, with a co-payment of $25, increases customer confidence and...

  • 1.5K

    January 26,2011

    Specialty Contact Lenses: Growth Lies in NichesBy Judith LeeSpecialty Contact Lenses: Growth Lies in NichesThis is the third installment of a four-part...

  • January 19,2011

    Prescribe an Annual Supply of Contact LensesBy Judith LeeBanish talk about boxes. Recommend and authorize your patients to buy annual supplies. It...
  • 1.7K

    January 12,2011

    Adjusting the Mix of Contact Lenses : Recommend Daily and Monthly Lens Replacement, Improve Compliance and ProfitsBy Judith LeeAdjusting the Mix of...

  • 1.5K

    December 1,2010

    Let Them Touch the Merchandise By Peter Shaw-McMinn, ODMost of us are careful about presenting our products in the proper lighting and addressing...

  • 1.2K

    November 1,2010

    Make Your Web Site Effective!By Rick KlebanTo make your web site effective you must first define what you mean by effective. To...

  • 1.6K

    October 1,2010

    Build a Digital Strategy for Practice Growth: Overview of Digital Tools By ROB EditorsWebsite Facebook Twitter Yelp…. These are the buzzwords of our time. While...

  • 1.6K

    September 1,2010

    Planning the Three Stages of Optometric PracticeBy Bob Schultz, President and CEO, Vision One Credit Union Stage 3: Exiting Practice… SuccessfullyIn the previous two...

  • 1.6K

    August 1,2010

    Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

  • 2.6K

    July 1,2010

    Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

  • 1.5K

    June 1,2010

    Social Media and the Optometric Practice Why You Need to Get StartedBy ROB EditorsEyecare practitioners are hearing the constant drumbeat that, like...

  • 1.6K

    May 1,2010

    Staffing: The Key Issue in All PracticesBy ROB EditorsWhen optometrists are asked what is the biggest challenge they face in running a...

  • 1.4K

    April 1, 2010

    Help Us Build a Coding and Billing ResourceBy Mark Wright, OD  The complexities of coding and billing are among the most common...

  • 1.7K

    March 1, 2010

    Why Your Practice Should Embrace Electronic Health Records…Now!By ROB EditorsEHR Systems Save Time and Money.An investment now could gain more than $100,000...

  • 2.1K

    Beyond Paperless: Harnessing the Value of Integrated Technology Throughout the Practice

    Sponsored by Eyefinity / OfficeMate Efficiencies generate cycle of higher quality, greater patient satisfaction, and enhanced profitability It’s time to graduate beyond...

  • 2.5K

    ‘Spark’ Practice Growth with an Office Makeover

    Sponsored by VSP Global Small Changes Can Make a Huge Impact When it comes to practice growth, we all know that we...

  • 2.3K

    Prescribing From the Chair: Dispensing the Best Lenses Begins in the Exam Room

    By Mark Wright, OD When optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...

  • 3.1K

    Make Your Practice a Fixture in Your Community

    By Justin Bazan, ODParticipate in local community activities, and communicate that involvement through online social networks to create a strong foothold in...

  • 4.1K

    Optimize Sales of Plano Sunglasses to Contact Lens Patients

    By Mark HintonImplementing an education-based sales approach can put more contact lens patients into anti-glare, polarized plano sunglasses...

  • 2.6K

    Accommodate Diverse Cultures to Grow Your Practice

    By Kirk L. Smick, OD, FAAOIf your community is like mine, the patients visiting your practice are becoming more diverse. Understanding how to...

  • 2.9K

    The Patient Experience Of Mice and Missions

    By Carole Burns, OD A recent MBA symposium was devoted to delivering world class 
service quality. Our keynote speaker was from the...

  • 2.7K

    Building a Multicultural Practice

    By Manuel Solis, Transitions Optical In many communities across America, growth in an optometric patient base is likely to come from the...

  • 3.2K

    Speak the Language of Patient Compliance

    By Amir Khoshnevis, OD Your words and phrases impact patient compliance. Learn how to communicate eye health recommendations powerfully to convince patients to...

  • 2.5K

    Patient Refunds = Prime Opportunities to Build Patient Loyalty

    By Ally Stoeger, ODPatient complaints offer prime opportunities to showcase your practice’s problem-solving skills, and, through the use of targeted monetary refunds...

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