Patients need your expertise, services and care, but what happens when they have an insurance type that your office doesn’t accept? They go elsewhere for care. Now there is a solution, Anagram (formerly Patch), that enables you to process patient insurance...
By Susan Rose OhneckMarchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and...
Mike Rothschild, OD A series of approaches to effective dispensary sales Implement Complementary Sales Systems*Coordinate your frames presentation between all points that touch the...
By ROB EditorsA staff that skillfully matches patients with high-end frames that suit their unique lifestyle needs can set a practice apart...
By Steven I. Bennett, OD, FAAO Q: What do you say to patients to get them to OK your inserting contact lenses...
By Leslie Gallagher, OD, FAAOEASE Study: Use of Trial CLs for Frames Selections = More CL Fits Would you like to add 100...
By ROB Editors In your pricing strategy, are contact lenses a lost leader--or a profit center? How you present your pricing structure...
By Judith Lee Adjusting the Mix of Contact Lenses Recommend Daily and Monthly Lens Replacement, Improve Compliance and Profits The facts...
By Judith Lee Banish talk about boxes. Recommend and authorize your patients to buy annual supplies. It locks them in to calling...