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  • June 21, 2011

    Staff Communications: Fruitful Staff-Patient Phone Conversations ROB Optometric Minute Video Series Amir Khoshnevis, OD, of Carolina Family Eye Care, in Charlotte, N.C.,  trains...

  • 2.7K

    Bridge the Execution Gap: Evaluate Yourself as Practice CEO

    By Arthur GearyThis is the second in a series of articles examining the discipline of execution in business: Bridge the Execution Gap: Leadership-Culture-Process, the 3...

  • 2.7K

    Social Media Collaboration: Powerful New Grad, Established OD

    By Nathan Bonilla-Warford, ODBy combining clinical skills with social media expertise, new optometry graduates can offer established ODs an enhanced presence in...

  • 2.6K

    Practice Pearls & Slideshow: Practice Management Doc Stars

    Meet 35 optometric business innovators, who have each created a robust practice through their creativity and ingenuity. Review of Optometric Business and...

  • Pediatric Frames: Balance Child and Parental Preferences

    By Katie WolfordWhen children need eyewear, the best result occurs when you assess the child's needs and tastes and then those of...

  • 1.7K

    Staff Communications: Fruitful Staff-Patient Phone Conversations

    ROB Optometric Minute Video Series Amir Khoshnevis, OD, of Carolina Family Eye Care, in Charlotte, N.C.,  trains his staff to not only...

  • 1.7K

    June 14,2011

    EHR: Practice Growth ToolBy Milton M. Hom, OD, FAAOJason R. Miller, OD, MBA of EyeCare Professionals of Powell, Ohio, discusses how the...

  • 2.4K

    Use “Mindshare” to Create Long-Term, Loyal Patients

    By Michael KarlsrudLock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare".

  • 2.7K

    Hiring and Firing by the Numbers: Calculate Which Employees are Worth their Weight in Payroll

    By Scot Morris, ODDeciding who to hire and fire should not be a guessing game, or a matter of simply weeding out...

  • 4.4K

    Enhance Dry Eye Treatment to Better Serve Patients

    By Jeanmarie Davis, ODExpanding your treatment of dry eye can help you provide your patients with improved vision, while opening up a...

  • 2.7K

    EHR: Practice Growth Tool

    By Jason R. Miller, OD, MBA Jason R. Miller, OD, MBA of EyeCare Professionals of Powell, Ohio, discusses how the software for...

  • 1.6K

    June 7,2011

    Best Practices in Prescribing Multi-Focal Contact LensesBy Milton M. Hom, OD, FAAOMilton Hom, OD, FAAO of Azusa, Calif., shares success tips for...

  • 3.6K

    Outsource HR and Billing to Improve Practice Quality and Efficiency

    By Paul Karpecki, OD, FAAO Outsourcing your practice's human resources and billing can allow you to better focus on your role as...

  • 2.6K

    Legally Safe Employee Termination: Drop Sub-Par Staffers While Protecting Your Practice

    By Pamela Miller, OD, JDYou can safeguard and strengthen your practice by identifying under-performing, or dangerous, employees, and letting them go in...

  • 2.6K

    Medical Eyecare Opportunity in Optometric Practice

    By Tom SteinerYou have the opportunity to better serve patients, and greatly expand the scope of your practice, by offering medical eyecare....

  • 2.4K

    Best Practices in Prescribing Multi-Focal Contact Lenses

    By Milton M. Hom, OD, FAAO Milton M. Hom, OD, FAAO of Azusa, Calif., shares success tips for prescribing multi-focal contact lenses...

  • 1.6K

    May 31,2011

    The Importance of Making Your Patients Feel SpecialBy Yoongie Min, ODYoongie Min, OD, of Northwest Vision in Columbus, Ohio, discusses how his...

  • 2.9K

    Smart Answers to Your Patients’ Questions about Online Optical Sales

    By Ally Stoeger, ODIt is to your practice's benefit to establish a protocol for answering patient questions about why to buy from...

  • 2.5K

    On-Target Marketing: Strike the Right Marketing Mix to Win New Patients

    By Judith LeeYou have an opportunity to find new patients and solidify your existing patient base by investing in the right combination...

  • 2.6K

    Total Staff Buy-In: Involve Entire Staff to Reach Practice Sales Goals

    By Jeffrey Kegarise, ODFinding an effective sales strategy is step one to increasing dispensary sales. Step two is aligning the priorities of...

  • 2.3K

    The Importance of Making Your Patients Feel Special

    By Yoongie Min, OD Yoongie Min, OD, of Northwest Vision in Columbus, Ohio, discusses how his practice increases patient loyalty through a...

  • 4.3K

    May 24,2011

    Make a Fair Offer to Make OD Partnerships WorkBy Neil W. Draisin, ODNeil W. Draisin, OD, of Draisin Vision Group in Charleston,...

  • 3.0K

    SEO in Action: Your Top 3 SEO Implementation Questions Answered

    By Jason DanielsSearch engine optimization may be easier said than done. ROB and EyeCarePro.net found questions streaming in following the Jan. 31...

  • 3.6K

    Children in Contact Lenses: Introduce and Train Young People to Wear Contact Lenses

    By Jason Miller, OD You have an opportunity to help children and teen patients improve their vision and build family loyalty to...

  • 4.0K

    Three Steps to Frame Board Profitability

    By Evan Kestenbaum, MBAWhen organizing your frame board, what works and what doesn't should not be a mystery. Measuring the mix of...

  • 2.4K

    Make a Fair Offer to Make OD Partnerships Work

    By Neil W. Draisin, OD Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., explains why gaining the buy-in of...

  • 1.7K

    May 17,2011

    Business Opportunity of Specialty Care: Pediatrics and Vision TherapyBy Nathan Bonilla-Warford, ODNathan Bonilla-Warford, OD, of Bright Eyes Family Vision Care in Tampa,...

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