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Make Your Practice Accessible to All Patients, Regardless of Insurance Type

Patients need your expertise, services and care, but what happens when they have an insurance type that your office doesn’t accept? They go elsewhere for care. Now there is a solution, Anagram (formerly Patch), that enables you to process patient insurance...

  • 2.5K

    Measure Patient Satisfaction, Learn How to Grow Patient Loyalty

    By Ally Stoeger, ODGauging patient satisfaction by the right means will provide you with a roadmap to grow long-term patient loyalty.Use Low-Cost...

  • Get Patients to Commit to Your Recommendations… And Know What to Do When They Won’t

    By Pamela Miller, OD, JD   The power of persuasion can motivate your patients to follow your recommendations, but documenting their actions...
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    Turn Angry Patients Into Practice Advocates

    By Sharon CarterYou have an opportunity to be a hero every time an angry patient walks through your door. Turning that patient's...

  • 2.8K

    Take Control of Your Brand… Online

    By Harvey Moscot, OD ECPs Using Social Media for Practice Growth   BUILD YOUR BRAND ONLINE We do a tremendous amount of...

  • 2.6K

    Finding the Right Media

    By Alan Glazier, OD ECPs Using Social Media for Practice Growth   TEST THE WATERS I began using social media in 2007....

  • Increase Your Exposure by Blogging

    By Nathan Bonilla-Warford, OD ACTIVE BLOG BEATS STATIC WEBSITE   I bought this practice in 2006, and a year later we started...
  • 2.7K

    Yelp! Your Way to Success

    By Justin Bazan, ODBUILDING UP RAVE REVIEWSI have been in practice for two years here at Park Slope Eye. My main platform...

  • Social Media and the Optometric Practice: Why You Need to Get Started

    By ROB Editors Eyecare practitioners are hearing the constant drumbeat that, like anyone in business today, they must get connected with their...
  • 2.7K

    Social Media: Immediate and Effective Means to Practice Revival

    By Dawn Bearden, OD When Dawn Bearden, OD, found her practice dwindling, she sought guidance from James Burgin, a branding strategist she...

  • 4.1K

    Are Premium Online Listings Worth It? Do the Math on the Upsell

    By Evan Kestenbaum The business model for these listings services is to list your practice for free and then upsell you on...

  • 3.4K

    Digital Aptitude Assessed : Create an Action Plan

    By Nathan Bonilla-Warford, OD Last week, ROB published the Digital Aptitude Test, a simple quiz to help you determine how ready you...

  • 4.0K

    Optimize Free Online Listings : No-Cost Revenue Booster

    By Evan KestenbaumFree online listings on sites such as Yelp.com, Insiderpages.com and Citysearch.com, make finding your practice easier for prospective patients--at no...

  • 2.4K

    Optimize Facebook: Prime Your Practice for High Growth

    By Nathan Bonilla-Warford, ODA web site and a presence on social networking sites such as Facebook isn't enough. Implement a focused strategy...

  • 3.1K

    Make Your Practice a Headliner on Patch.com

    By Evan Kestenbaum AOL's Patch.com is a new medium that is replacing your community newspaper. It's local news with a social media...

  • 2.5K

    Set Up a Social Media Policy: Better Protect and Market Your Practice

    By Judith Lee Social media offers tremendous opportunity to promote your practice by creating touch points with patients. But this new medium also...

  • 2.0K

    Manage Negative Online Reviews to Win Over Patients

    By Nathan Bonilla-Warford, ODCritical reviews of your practice on blogs or medical ratings sites provide an opportunity for you to win back...

  • 3.1K

    Revamp Your Site, Recharge Your Business

    Wilma Barnes, OD The Issue: The site was receiving hits, but patients weren’t spending enough time viewing our pages. We averaged only one...

  • 2.9K

    Using Digital Solutions to Add New Patients

    By Daniel Rostenne“How did you find out about us?”This is a traditional question that optometrists ask new patients, and—in this digital world—it...

  • How Effective Is Your Website?

     By Rick KlebanThe right site tells prospective patients what makes your practice special and gets site visitors to want to contact your...
  • 4.4K

    Build a Digital Strategy for Practice Growth : Overview of Digital Tools

    By ROB Editors Website, Facebook, Twitter, Yelp…. These are the buzzwords of our time. While you may be deep into the digital world, the...

  • 2.7K

    Make Your Web Site Effective!

    By Rick Kleban To make your web site effective you must first define what you mean by effective. To help you define...

  • 2.4K

    Are You Managing or Motivating Your Staff?

    By Craig Bowen, OD“Managing or Motivating?” This is a bit of a trick question, since managing and motivating staff are not mutually...

  • 2.3K

    A Primer on Hiring Techniques: What ODs Need to Know About the Science of Finding—and Keeping—Good Staff

    By Daniel Abramson Optometrists tend to think there is not much to hiring office staff: a few minutes meeting a person, then...

  • 3.1K

    Staffing: The Key Issue in All Practices

    By ROB Editors When optometrists are asked what is the biggest challenge they face in running a successful practice, one issue comes...

  • 2.9K

    Enrich Staff Positions for Greater Performance

    By Gary L. Moss, OD, MBA, CPC, FAAO The most productive offices--those which function efficiently as a team--rely on collaboration to accomplish...

  • 2.6K

    Making Staff Matter–How Design Plays a Role

    By Amir Khoshnevis, ODOur staff meeting room is truly one of the nicest rooms in the building. This location is 5,600 square...

  • 2.4K

    Executive Coaching for the Practice CEO

    By Mike Rothschild, ODTo figure out some particularly difficult issues for both my practice and my consulting / speaking career, I worked with...

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