Business Opportunity of Specialty Care: Pediatrics and Vision Therapy
By Nathan Bonilla-Warford, OD
Nathan Bonilla-Warford, OD, of Bright Eyes Family Vision Care in Tampa, Fla., shares how the specialty care niches of pediatric vision and vision therapy expanded his patient base, and how he prepared to take on this specialty.
Practice Budget Bootcamp: 3 Steps to Make Budgeting Easy
By Mark Wright, OD, FCOVD
Learning to create a practice budget is the first step to keeping your practice profitable and in shape for long-term growth.
Establish the Value of Your Practice to Patients
By Dave Ziegler, OD
Demonstrating the value your practice provides can ensure that your patients stick with you for eyewear purchases and beyond. It’s your job to establish value.
Close the Execution Gap: Top 4 Roadblocks to Execution of Business Plans
By Arthur Geary
Taking action on your business plans in a disciplined, effective way enables you to create a more powerful practice. The first step is understanding the biggest obstacles to putting your plans in action.
ROB Fast Fact
Total Gross Dollar Sales from Children’s Eyewear and Related Products?
Some 15 percent of grossdollar sales at 227independent optical retailers came from sales of children’s eyewear and related services, according to Jobson Research’s 2010 Kid’s Eyewear MarketPulse survey. That percentage has been constant for the last three years.
New Management & Business Academy Study Reveals Trends in Staff Management
By ROB Editors
A survey of2010 attendees of theManagement & Business Academy (MBA), a professional education program sponsored by CIBA VISION® and Essilor, reveals that employment of non-OD staff by private practice optometrists increased 2 percent in 2010, but declined in more practices than it increased. Some 32 percent of practices reported a reduced number of staff members versus the prior year, and just 19 percent increased staffing. Average turnover in optometric practices was 17 percent during 2010. Turnover is much lower in larger practices, in which average staff turnover is 13 percent annually. Seventy-two percent of practices experienced some turnover during the year. Twenty-nine percent currently have one or more open positions. Thirty-nine percent of staff members leaving optometric practices during the past year were terminated.
