Staff Communications: Fruitful Staff-Patient Phone Conversations
ROB Optometric Minute Video Series
Amir Khoshnevis, OD, of Carolina Family Eye Care, in Charlotte, N.C., trains his staff to not only answer a patient’s questions over the phone, but to understand the real patient need that underlies the questions. Understanding the real reason for the call, he stresses, makes a phone conversation patient-centric and provides opportunities for the patient to come into the office to have their needs addressed.
Pediatric Frames: Balance Child and Parental Preferences
By Katie Wolford
When children need eyewear, the best result occurs when you assess the child’s needs and tastes and then those of their parents. Finding a balance between the two will provide the optimal selection.
Offer a Frame the Child Likes Best
If a child is excited about the frame they selected, they have a greater chance of wearing their eyewear consistently. For that reason, the optician should first show the features of the frame the child seems most drawn to. Once the child has that frame on their face or in their hand…
Practice Pearls & Slideshow: Practice Management Doc Stars
Meet 35 optometric business innovators, who have each created a robust practice through their creativity and ingenuity. Review of Optometric Business and Vision Monday present a special, first-time collaborative project, Optometric Business Innovators 2011. This week, we share practice pearls and a slideshow featuring marketer and digital strategy innovators…
Bridge the Execution Gap: Evaluate Yourself as Practice CEO
By Arthur Geary
This is the second in a series of articles examining the discipline of execution in business: Bridge the Execution Gap: Leadership-Culture-Process, the 3 Pillars that Support Execution, and Will Take Your Practice From Business Plan to RESULTS!
As practice CEO, you can close the gap between business plan and execution by understanding the leadership qualities you need to possess, and how to use that leadership to guide your practice…
