Alcon Enters Agreement with Google to License Smart Lens Technology
Novartis announced that its eye care division Alcon has entered into an agreement with a division of Google Inc. to in-license its...
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How Much Are You Earning?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDODs who own or are partners of a practice have a strong financial...
2.2K
Transitions Optical Launches Sweepstakes with Walt Disney World Resort
As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a...
4.2K
ZEISS Digital Lens Targets Enhanced Mobile Device Use
ZEISS has launched a new product to address the vision needs of the Millennial generation--ZEISS Digital Lens--and a consumer marketing approach designed...
3.2K
Do Your Patients Buy CLs from You or Go Elsewhere?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt's time to ramp up your sun protection message, findings from The Vision...
1.8K
Essilor Awarded Good Housekeeping Seal for Second Year
For the second year in a row, Essilor of America, the nation’s leading manufacturer of optical lenses, has earned the Good Housekeeping...
1.7K
New App from THE VISION CARE INSTITUTE: UV Protection Education
To help eyecare professionals educate patients about the causes and effects of UV exposure and steps they can take to help protect...
2.5K
How Likely Are Patients to Buy Contact Lenses Online?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNearly a quarter of patients say they are likely to purchase their next...
2.2K
Elevate Satisfied Patients to Loyal Patients
Hear a Power Hour analysis of the Harvard Business Review study on how loyal patients—different from satisfied patients--provide a long-term annuity to...
2.6K
C&E Vision and Luxottica Contest: Win a Practice Makeover
C&E Vision Services, Inc., a national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner...
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Office Manager Certification Course from OD Excellence to Begin New Session
Registration is open for the “Office Manager Certification Course,” to be conducted at the 2014 International Vision Conference, July 31-August 2. The...
2.3K
When Did Parents Last Buy Rx Eyewear for their Children?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents are buying their children prescription eyewear, but there are still inroads...
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New: Six-Month Supply Pack for ACUVUE OASYS
Johnson & Johnson Vision Care, Inc., announced that ACUVUE OASYS Brand Contact Lenses is now available in a new six-month Supply Pack...
Vision Source is sponsoring a contest on NewGradOptometry.com in which ODs are asked to share their practice management best practices. Those who...
2.5K
What Technology Do You Employ with Patients in the Exam Room?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThere is a good chance your exam room has gone high-tech, results from...
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ABB OPTICAL GROUP Updates Annual Supply Training Tutorial
ABB OPTICAL GROUP has updated its online Annual Supply Tutorial with more staff training tools to help its accounts promote more annual...
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IDOC Releases 2014 Regional Conference Details
IDOC announced the agendas for its three 2014 IDOC University Regional Conferences to be held this fall. “We are thrilled once again...
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How Likely Are Consumers to Purchase Optical Goods and Services?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...
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Williams Group Launches Social Media Group for ECPs
Williams Group has launched wgsocial, a comprehensive social media solution for independently-owned optometry practices. Designed to make practices more successful and productive,...
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New Transitions Optical Research: ECPs Are Not Meeting Diverse Patient Needs
While the vast majority of eyecare professionals (96 percent) say they serve culturally diverse patients, far too few are taking steps to...
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Do You Suggest Sports Eyewear to Patients?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHalf of independent eyecare providers fail to suggest sports eyewear to patients, according...
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MBKU Dedicates Essilor Student Center
A dedication ceremony for the Essilor Student Center at Marshall B. Ketchum University (MBKU) was held on the university's Fullerton campus. The...
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Why Don’t Your Patients Take Their Children for Annual Exams?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany parents don’t take their child to the eye doctor because they don’t...
Unilens Vision Inc., which develops, licenses, manufactures, distributes and markets specialty contact lenses, announced the launch of its new disposable C-Vue ADDvantage...
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New Vision Council Report: Dangers of a Lifetime of UV Exposure
Many Americans are unaware of the vision damage caused by prolonged exposure to the sun’s ultraviolet (UV) rays, according to The Vision...
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Vision Source Ranks Second in Vision Monday’s 2014 Top 50 List
Optometric alliance Vision Source has achieved the second highest ranking in Vision Monday’s exclusive listing of the Top 50 U.S optical businesses.
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How Soon Can Your Patients Schedule an Appointment with You?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMost people have a week’s wait for an appointment with their eye doctor,...
