Why Do Parents Take Their Child to the Eye Doctor?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou should build relationships with local school nurses and pediatricians, based on findings...
1.7K
Prevent Blindness Announces 2014 Eye Health National Summit
Prevent Blindness and partners have announced the third annual Focus on Eye Health National Summit, an event held to bring national attention...
1.8K
New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference
Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...
3.6K
Which Comes First: Lens or Frame Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...
2.3K
Optovue Launches Optometric Medical Model Initiative (TOMMI)
Optovue, a provider of spectral-domain optical coherence tomography (SD-OCT), has launched The Optometric Medical Model Initiative (TOMMI), an Optometric-focused educational program intended...
1.9K
OD Excellence Workshop: ICD-10 & Health Care Reform Boot Camp
Optometric alliance OD Excellence, is presenting a full schedule of symposia/workshops, titled “ICD-10 & Health Care Reform Boot Camp.” These half-day events,...
2.2K
What is the Average Price of Plano Sunwear Sold in the US?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDWhen’s the last time you did a price check on your optical’s plano...
1.9K
New Bilingual Pocket Card Explains Benefits of Transitions Lenses
Recognizing that language barriers can often pose as a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical,...
2.6K
OCT in Outer Space: Eyes Examined at International Space Station
Since its arrival at the International Space Station (ISS) on June 15, 2013, Heidelberg Engineering’s Spectralis OCT device is being used regularly...
2.0K
How Many Bought Just One Pair of Eyeglasses at Last Purchase?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour second-pair sales efforts may need a reboot, according to findings from Jobson...
3.3K
ABB OPTICAL GROUP CL Retail Price Monitor: Adjust CL Pricing
ABB OPTICAL GROUP’s Q1 2014 Soft Contact Lens Retail Price Monitor reflects new ECP manufacturer price and rebate changes for the New...
2.9K
Phoenix Area Vision Source Members Join AZ Care Network Accountable Care Organization
Vision Source members in the greater Phoenix metropolitan area have joined the Arizona Care Network, a clinically integrated accountable care organization led...
2.0K
How Many Children Had Comprehensive Eye Exams in the Last 12 Months?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore work is needed to educate parents of the importance of annual comprehensive...
3.0K
Dave Brown Named President of IDOC
IDOC named Dave Brown, former president of Vistakon, North America, Johnson & Johnson Vision Care, Inc. as its president.
2.3K
Free Download: Eyecare Practice and EHR Dictionary
Uprise, practice management and EHR from VisionWeb, are offering a complimentary eyecare practice management and EHR dictionary.
8.3K
How Many Patients Buy Annual Supplies of Contact Lenses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou still have your work cut out for you to convince patients to...
2.3K
Bob Costas’ Eye Infection: Patient Education Teaching Point?
NBC sports broadcaster Bob Costas' stubborn eye infection offers a teachable moment in patient education.
2.0K
The Vision Council Offers Optometric Affairs Tracking Tool
The Vision Council now offers iTrack, a state legislative and regulatory tracking system for our members. Members are able to identify and...
3.5K
What Web Sites Do Americans Use to Buy Eyewear Online?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOnline-only sellers of eyewear have an advantage over other online sellers of eyewear,...
1.9K
Complimentary Local Eye Site E-Book: 2014 Online Hiring Trends Guide
A complimentary e-book, the 2014 Online Hiring Trends Guide, is now available from Local Eye Site. The e-book includes information on eyecare...
1.9K
Vision Source Launches Redesigned Company Web Site
Optometric alliance Vision Source announced the launch of a redesigned and more responsive web site, designed by internet marketing company Avelient.
8.2K
How Much Revenue Should an Employed OD Generate?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOD-employees do best in the South, according to Jobson Optical Research’s and Local...
2.0K
“Eye Health & Allergies” Brochure Available from Johnson & Johnson Vision Care
Johnson & Johnson Vision Care is offering a complimentary educational brochure titled "Eye Health and Allergies" to provide patients with useful information...
1.8K
Clarus Optical Wins 2013 Transitions Eyecare Practice of the Year
Transitions Optical, Inc., has named Clarus Optical the third-annual Transitions Eyecare Practice of the Year--recognizing the staff for their year-long efforts to...
1.8K
How Many ECPs Have In-House Finishing Equipment?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECP offices have in-house finishing equipment, according to The...
2.7K
New Binocular Hand-Held Refractometer and Vision Analyzer
Adaptica has introduced the 2WIN, a hand-held binocular refractometer and vision analyzer. It measures refraction of both eyes at the same time,...
2.3K
Essilor Launches 2014 Consumer Ad Campaign for Xperio UV Rx Polarized Lenses
Essilor of America announced the launch of its second year of national consumer advertising for Xperio UV superior Rx polarized sun lenses.
