At What Age Do Most CL Wearers Begin Wearing Contacts?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe mid-teenage years are prime time for the start of contact lens wearing,...
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ABB OPTICAL GROUP Meets Goals for Charity Donations in 2013
ABB OPTICAL GROUP has reached its goal for 2013 and raised over $130,000 for Optometry Giving Sight® and other local and national...
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IDOC Invites Independent ODs and Staff to Annual Conference
An international Fulbright scholar and expert on age-related macular degeneration, a chief economist with Morgan Stanley and a leading authority on the...
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How Long Does it Take Most Consumers to Choose Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...
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Topcon Introduces Versatile Computerized Acuity Chart System
Topcon has released the CC-100 chart system, a versatile computerized acuity chart system. The high resolution 19” LCD monitor ensures clear and...
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Essilor Launches Varilux Comfort Enhanced Fit Digital Lenses
Essilor of America announced the launch of Varilux Comfort Enhanced Fit digital lenses, a new personalized option within the Varilux Comfort lenses...
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How Many Americans Experience Digital Eye Strain?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems that eventually all of us will suffer from digital eye strain...
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Think About Your Eyes Consumer Campaign Picks Up Speed in 2014
Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced today that in...
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PEN Alters Annual Program to Include Coverage of Compliance and Coding Issues
Primary Eyecare Network (PEN), the practice development division of ABB OPTICAL GROUP, is updating its 18th annual educational series for doctors presented...
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Do Your Patients Listen to Your Contact Lens Wear and Care Recommendations?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOne-month replacement contact lenses are popular, but patients don’t like following your wear...
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Patient Education Tool: ZEISS Releases Digital Eye Strain Infographic
Carl Zeiss Vision has released a consumer-oriented infographic designed to heighten awareness of the symptoms of Digital Eye Strain to a broad...
Do Employed Female and Male ODs Earn Equal Compensation?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDEmployed women ODs still lag behind their male counterparts in salary, according to...
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8 Reasons Santa Needs to See an Eye Doctor
This holiday season Essilor spent some time analyzing Santa's vision and discovered he needs our help! After all, Santa must be able...
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CooperVision Expands Avaira Toric Range
CooperVision Inc. is launching a -2.25 cylinder power to further broaden the brand’s range and potential wearer base.
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What Motivates Patients to Shop for and Purchase Eyewear?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...
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Specialty Soft Lenses: My Secret Defense Against Commercial Eyecare
ADVERTORIALOffering specialty contact lenses gives you a competitive advantage over corporate eyecare. A partner like Unilens can give you the products and...
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Best of ROB 2013: Notable Articles
Notable articles in Review of Optometric Business, as chosen by ROB's editors.
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Best of ROB 2013: Top Reach for Excellence
The best Reach for Excellence pointers in 2013 from Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
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Best of ROB 2013: Memorable Blogs
ROB editors' picks for the most memorable blogs of 2013.
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Best of ROB 2013: Contributors of Distinction
Contributors of note from 2013, as chosen by ROB's editors.
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Best of ROB: Videos of 2013
The best videos of 2013, as chosen by ROB's Editors.
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HOYA Study: Patients Looking for Relief from Blue Light Over-Exposure
HOYA Vision Care recently commissioned a consumer research study to test market messaging options with eyecare patients. “Strategies for Keeping Purchases at...
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What is Most Important to Your Patients When Visiting Your Office?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDTime spent with you, the doctor, seems to be the make-or-break patient experience...
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Registration Opens for 2014 VM Global Leadership Summit
Registration is now open for the 8th annual 2014 Vision Monday Global Leadership Summit, a day-long, exclusive forum geared to senior-level executives...
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Vision Care Institute Debuts Clinical Grading Scales App
The Vision Care Institute has launched a Clinical Grading Scales App, an educational tool designed to help practitioners assess the severity and...
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ABB OPTICAL GROUP Expands Line of Custom Soft Contact Lenses
ABB OPTICAL GROUP is now offering its customers two new custom soft contact lens product lines. Customers can now order through the...
