Editorial & News

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    Vision Source Launches “Optical Dream” Learning & Rewards Solution

    February 4, 2015: Vision Source has launched “Optical Dream,” a practice development initiative that will be offered to its 3,025 member practices...

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    Children’s Eyewear: Contributing More of Your Dollar Sales than Five Years Ago?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFebruary 4, 2015The majority of eyecare providers say sales of children’s eyewear (under...

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    Alcon Offers Complimentary Cataract Patient Education Resources

    January 28, 2015: Alcon has introduced complimentary Cataract Education Resource Materials intended to help you have meaningful conversations with your patients and...

  • New AOAExcel-Endorsed Business Partner: Compliancy Group, LLC

    January 28, 2015: AOAExcel has announced a new endorsed business partner, Compliancy Group, LLC, which offers an industry-recognized compliance tracking solution, “The...
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    How, Where and When Do Patients Use their Digital Devices?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 28, 2015You may be surprised at all the activities in your patients’...

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    Think About Your Eyes & All About Vision Pair Up to Educate Consumers

    January 21, 2015: National eye health initiative Think About Your Eyes (TAYE) has formed a partnership with All About Vision, bolstering the...

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    Essilor Expands Consumer Rebate Program

    January 21, 2015: Essilor will expand The Power of 3 program by adding a rebate incentive on Rx sunwear. The Power of...

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    How Did Your Patients Begin Wearing Contact Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 21, 2015Many ODs neglect talking to patients about contact lenses, findings from...

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    January Is Glaucoma Awareness Month

    January 14, 2015: Eye and health care organizations are joining this month to support National Glaucoma Awareness Month, an initiative geared toward...

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    MyMedicareMetrics: Medicare Payments Scorecard Now Available

    January 14, 2015: A new, individualized scorecard report for optometrists and ophthalmologists titled, MyMedicareMetrics is now available, based on publicly available Medicare...

  • 1.9K

    How Many Parents Choose AR Treatment for their Children’s Glasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...

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    CLX Integrates with Diversified, Mid-South Premier and Firestone Distributors

    Posted 1-7-15: CLX, a contact lens ordering, management and patient marketing system, is now fully integrated with Diversified Ophthalmics, Inc.

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    HOYA Provides Grant to UC Berkeley School of Optometry

    Posted 1-7-15: Hoya Vision Care presented a $25,000 grant to go toward the renovation of the physical plant and educational equipment at...

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    How Do You Utilize Smartphones with Patients?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 7, 2015Many ODs are using smartphones for educational and promotional use, findings...

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    Local Eye Site to Host Online Eyecare Career Fair

    Local Eye Site, a provider of job search and online recruitment services for the eyecare industry, will host an online career fair...

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    How Many Hours a Day Do Your Patients Use Digital Devices?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDProtection against eye strain is a significant need in the US, findings from...

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    Best Reach for Excellence 2014

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDROB's Reach for Excellence column in 2014 addressed topics such as how much...

  • Best Blogs of 2014

    ROB bloggers shared their opinions on optometric hot button issues like unilateral pricing, vying with competitors such as online retailers and whether...

  • Best Read Articles of 2014

    ROB presented articles on topics such as frame board management, finances, utilizing practice metrics, along with special reports on managed care and...
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    IDOC Launches New Program: IDOC Select

    Beginning January 1, 2015, IDOC will offer a new membership choice to independent ODs. IDOC Select is a one-stop solution specifically designed...

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    SynergEyes Releases Video Tutorials for Duette Progressives

    SynergEyes, a producer of hybrid contact lens technology, has expanded its doctor resources with the release of eight video tutorials for Duette...

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    Are Your Patients Satisfied With Their Contact Lens Brand?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany of your patients could benefit from a conversation with you about other...

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    Vision Source Adds Location No. 3,000

    Optometric alliance Vision Source has added its 3,000th location. The optometrist whose practice officially became the 3,000th location is Ian Benjamin Gaddie,...

  • 1.7K

    CareCredit Program Grants $25,000 to Optometry Cares

    CareCredit’s Caring Communities Program has provided a $25,000 grant to the InfantSEE program, an initiative of Optometry Cares—The AOA Foundation.

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    Finalists for the 2014 Transitions Awards Program Announced

    Transitions Optical has named the finalists for its annual Transitions Awards program, which recognizes optical labs, optical retailers and independent eyecare professionals...

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    Do Your Patients Have Sunglasses for Action Sports?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYou have an opportunity to educate and sell more sunglasses for action sports,...

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    The Vision Council Launches Lifetime Fitness Partnership, Phase 2

    The Vision Council has launched Phase 2 of its partnership with Lifetime Fitness, running from November 1, 2014 through January 31, 2015.

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