New This Week
Provide a Great Patient Experience
Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends that a practice staff must go beyond delivering great service—to delivering a great “patient experience.” To achieve that, simplify patient forms, and shorten wait times in reception, pre-testing and the exam room. Then, provide a great hand-off to the optical, and thoroughly explain benefits and costs. For the patient, the added value you provide is appreciated–and it pays off in increased referrals of friends and family. >>READ MORE>>
Finances
Ready to Purchase a Second Office? Assess Finances and Logistics
By Monica Allison, OD, FOAA
Purchasing a second practice adds welcome space and new patients, but it’s a big step. Here is a proven process for assessing if the time is right to acquire.
>>READ MORE>>
Office Environment
E-Tablet Opportunity: Provide Exam Room Education
By John Warren, OD
Use e-tablets in the exam room to visually educate patients on eye health and the products you prescribe. You will be more effective in communicating health issues—while sending a message that the care you provide is cutting-edge.
>>READ MORE>>
Ophthalmic Lenses
Be an Expert in Treating Computer Vision Syndrome
By Agnes Palys, OD, FAAO
Establish your expertise in guiding your patients through the new and evolving visual challenges–and corresponding visual fatigue– presented by the digital world. Your patients with tired eyes will be thrilled to hear you say, “I can help!”
>>READ MORE>>
ROB Fast Fact
What Digital Activities Do You Participate in?
A sizable number of eyecare professionals including ODs are not optimizing the internet to market their practice, according to Jobson Optical Research’s 2012 ECP Internet Usage and Practice Website Study. Some 41.9 percent say they do not participate in any of the digital activities cited in the study including “creating or working on an online journal or blog,” “creating or working on web pages,” “posting comments to an online news group or web site,” “posting photographs online” and “posting videos online.” Some 42.1 percent have posted photos online, 34.2 percent have posted comments to an online news group or web site, 20 percent have created or worked on web pages, 13 percent have posted videos online and 9.5 percent have created or worked on an online journal or blog.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on optimizing digital marketing to put more patients in your exam chair.
In Brief
Essilor Announces New Partnerships and Initiatives for DEFINITY Progressive Lenses
Essilor of America is bringing to market several new initiatives to promote DEFINITY progressive lenses. Starting this spring, Essilor will introduce an enhanced DEFINITY Community web site. In addition to overall site enhancements, enrolled eyecare professionals will have access to a free Power Profitability Analysis from The Power Practice, an on-site practice building consultation service. >>READ MORE>>
Free Alcon Patient Education Video
on Presbyopia
A complimentary patient education video from Alcon is now available for download. The video details how to manage presbyopia starting with explaining to the patient what it is and how multifocal contact lenses work. ECPs can use the video to educate patients while in their offices, or offer it as a free download on their web site or other online pages.
>>READ MORE and DOWNLOAD VIDEO>>
