New This Week
Grow Your Practice with Hyper-Local Social Media
Alan Glazier, OD, FAAO, tells how “hyper-local” social media, with new marketing tools from Facebook, Google and Yelp, can connect you with local people and fill your exam chairs. Further, new dashboard analytics systems can help you refine your marketing efforts and accelerate practice growth. >>READ MORE>>
Diagnostic Instrumentation
New Instruments are a Practice Builder: Compute their ROI
By Aaron Neufeld, OD
High-tech instruments elevate the care you provide, and build value with patients. But they are a major expense. Crunch the numbers to see which instruments to acquire–and when. >>READ MORE>
Practice Metrics
Track & Grow Your Revenue-Per-Comprehensive Exam
By Rachael Click, OD
Revenue-per-comprehensive exam is an essential marker of practice profitability. See how your practice compares to national norms–and what steps to take to increase your revenue with each exam.
>>READ MORE>
Staff Management
Cross-Train Staff for Consistent, High-Level Patient Care
By Dave Anderson, OD
Cross-training employees ensures consistency in the high level of care and service you provide. Make sure that a patient’s experience in your practice never suffers from a staff member’s absence. >>READ MORE>>
ROB Fast Fact
Salary Growth Opportunity: Practice Ownership vs. Employment
Practice ownership continues to be the path to greater financial gain for optometrists, Jobson Optical Research’s 2016 ECP Compensation study shows. The average compensation reported for employed optometrists was $108,673.
The average total compensation of optometrists who are owner/partners for 2015 was reported as $142,136.The compensation for this group would include any salary they may have assigned themselves.
Click HERE for guidance on your best route to a high-salaried career in optometry from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New App Automates Patient Check-In Process
First Insight Corp. is releasing a new patient Check-in App for the iPad that integrates with the company’s MaximEyes software. >>READ MORE>>
ABB Optical Group Unveils New Web Site
ABB Optical Group has unveiled a new web site designed to enhance the online customer experience.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I create a unique experience in my optical?Your patients have many options in where they purchase eyewear. Offer unique products to define your practice brand, and show patients why they should purchase from you.
…Practice Solution
- Seven Steps to Succeed with Independent-Brand Frames
- Differentiate Your Practice with Private Label Frames
- Key Into Lifestyles and Boost Sports Sunwear Sales
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
