ROB Archives
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2.1KDec. 14, 2016
New This Week ODs Play a Critical Role in Genetic Eye Disease Treatment Optometrists play a critical role in the research and...
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2.0KDec. 7, 2016
New This Week Build Multiple Sales with Deluxe Eyeglass Cases Barry E. Santini of Long Island Opticians utilizes deluxe eyewear cases to...
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2.2KNov. 30, 2016
New This Week Elevate the Shopping Experience with Interactive Merchandising Michael A. Kling, OD, installed an interactive merchandising system in his optical...
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2.1KNov. 23, 2016
New This Week “Let Howard the Hedgehog Tell Kids About an Eye Exam” Catherine McDaniel, OD, MS, FAAO, chief of pediatrics at...
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2.2KNov. 16, 2016
New This Week For Practice Growth, Treat Patients Like Family Eric M. White, OD, treats patients like family, giving them his personal...
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2.3KNov. 9, 2016
New This Week Build Profits with the Great Game of Business Bethany Fishbein, OD, and Jonathan Fishbein, OD, engage staff in playing...
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Oct. 26, 2016
New This Week Grow Your Practice with Hyper-Local Social Media Alan Glazier, OD, FAAO, tells how “hyper-local” social media, with new marketing...
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Oct. 19, 2016
New This Week Discuss Eyewear in Fashion Terms Bridgitte Shen Lee, OD, talks to patients about their “eyewear wardrobe.” Multiple pairs of...
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Oct. 12, 2016
New This Week Highlights from “Customer X 360: The New Retail Experience” Three experts in engineering an outstanding patient/customer experience shared their...
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Oct. 5, 2016
New This Week Understand the Emerging Millennial OD Workforce Quy Nguyen, OD, of SUNY College of Optometry, shares findings from a recent...
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Sept. 28, 2016
New This Week Growth Opportunity: Communicate with Other Medical Professionals Ted McElroy, OD, believes that ODs can play an integral part of...
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Sept. 21, 2016
New This Week Engage Staff with Open-Book Management Gina Wesley, OD, MS, FAAO, has “opened her books” to staff and boosted engagement...
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Sept. 14, 2016
New This Week TAYE: Join a Campaign and Generate Exams Think About Your Eyes is tracking exams and revenues generated from a...
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Sept. 21, 2016
New This Week Engage Staff with Open-Book Management Gina Wesley, OD, MS, FAAO, has “opened her books” to staff and boosted engagement...
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Sept. 7, 2016
New This Week Utilize Dashboard Management for Practice Growth With Bridgitte Shen Lee, OD A dashboard that readily displays the top performance...
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August 31, 2016
New This Week Big Changes = Big Practice-Building Opportunities Mike Rothschild, OD, believes there are great business-building opportunities for ODs who stay...
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August 24, 2016
New This Week Good Changes Come from Disruption Mike Rothschild, OD, notes the fast pace of change, or disruption, brought about by...
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August 17, 2016
New This Week The Pain of Change: Making Improvements Happen Ted McElroy, OD, says that positive change happens when the “pain of...
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August 10, 2016
New This Week Build Your Practice Through Multi-Level Networking Maria Sampalis, OD, of Warwick, R.I., built her practice on networking–in its many...
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August 3, 2016
New This Week Use Personality Tests to Hire and Place for Success Danny Clarke, OD, uses personality tests that introduce objective measures...
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July 27, 2016
New This Week Prescribe Multiple Eyewear for Your Patient’s Total Needs Eric M. White, OD, prescribes multiple eyewear to meet a patient’s...
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July 20, 2016
New This Week Building a Dry Eye Practice Gina M. Wesley, OD, MS, FAAO, recommends evaluating all patients for clinical signs of...
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July 13, 2016
New This Week New Patients: Set a Goal & Track Progress Laurie Sorrenson, OD, FAAO, emphasizes that new patients are the lifeblood...
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July 6, 2016
New This Week Help Your Patients by Identifying their Vision Needs Tommy Lim, OD, says not to forget to focus on the...
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June 29, 2016
New This Week Guide the Blue Light Discussion Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises...
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June 22, 2016
New This Week Build Patient Loyalty with Annual Contact Lens Supplies Ted McElroy, OD, says that promoting sales of annual supplies of...
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June 15, 2016
New This Week Track Numbers to Spot Growth Opportunities Eric White, OD, closely tracks performance metrics to identify and leverage fast-growing areas...
