ROB Archives

April 17, 2013

New This Week

Three Videos: Developing a Staff Leadership Team

Mike Rothschild, OD, founder of Leadership OD, an online practice-building program, and founder of West Georgia Eyecare in Carrollton, Ga., believes that a great staff–including a team of true leaders–is critical to the success and growth of an optometric practice. That staff must be guided by a mission statement to keep everyone on course. It must be strengthened by staff members who develop their leadership skills, and it must be unified through teamwork and constant communications. This is the second part of a “How It’s Done” video series on developing a staff leadership team.

Medical Eyecare

Serving the Changing Visual Needs of Women Patients

By Gina M. Wesley, OD, MS, FAAO

Providing eyecare that serves the needs of women who are pregnant or experiencing other hormonal changes meets a vital need and projects a family-friendly message.



Software Solutions/EHR

Cloud-Based Technology 101: Is Your Practice “In the Cloud” Yet?

By Kim Castleberry, OD

Here is the how-to for storing electronic records, conducting billing and claims filing, and managing your practice with a platform that can be accessed anywhere, anytime.


Practice Management

Meet the Growing Challenge: Treating Macular Degeneration

By Mary E. Boname, OD, MS, FAAO

Our aging population is providing more cases of macular degeneration. Serve this growing need by discussing UV protection and lifestyle changes, and by providing early detection and early treatment. Technology is advancing; educate yourself on improved detection and treatment options.


ROB Fast Fact

How Many US Adults Need Vision Correction Yet Are Not Receiving It?

You have an opportunity to reach many under-served Americans, according to Jobson Optical Research’s 2012 Optical Retailer Report and Directory. The study found that in 2011, 12 million US adults needed yet were not using vision correction. That is up slightly from 2010, when 11.7 million said they needed vision correction and yet were going without.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on better serving the unfulfilled vision needs of your community.

In Brief


 VISTAKON, a division of Johnson & Johnson Vision Care, Inc., announced the US introduction of 1-DAY ACUVUE TruEye Brand Contact Lenses (narafilcon A), a silicone hydrogel daily replacement lens currently worn by over 1.3 million patients worldwide. 1-DAY ACUVUE TruEye Brand (narafilcon A) is now available at some US eyecare professionals’ offices, with distribution expected to grow throughout the coming months. >>READ MORE>>

HOYA Creates Learning Center for ECPs

HOYA Vision Care announced the creation of the HOYA Learning Center with new positions added to support the growing needs of Independent eyecare professionals. Customer needs are ever evolving and the HOYA Learning Center at the outset will address four specific needs–technical and medical education, practice development, new media optics and dispensing. >>READ MORE>>

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