Insights From Our Editors

Valentine to Your Practice: What Do You Love the Most About It?

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Photo credit: Getty Images

How do I love thee, practice? Let me count the ways.

By Laurie Sorrenson, OD, FAAO

Feb. 14, 2024

Valentine’s Day is here, and I can’t help but think about what makes my optometry practice so special to me. Curious to know what other optometrists love about their office, I reached out to colleagues, and their insightful responses are worth sharing!

Six Big Things to Love

  1. Freedom to do things exactly how I want to do them.
  2. Staff that works as hard and cares as much about our patients as I do.
  3. Loyal patients who care about me and I care about them.
  4. New frames, lenses, contact lenses, medications, equipment.
  5. Blessed with a profession that helps me provide for my family.
  6. A profession that is truly “fun” such that I never dread going into my office on a Monday morning. – Kenneth D. Boltz, OD

Brand to be Proud of

I LOVE that we have successfully built a brand that is recognized, trusted and synonymous with excellence, and my staff is fully engaged and lives out our core values and “We Believes” daily. I LOVE knowing that we truly do make a positive difference in our patients’ lives and the communities we serve. And, lastly, I LOVE knowing that we are giving the best care possible in a warm and friendly environment.  – Steve Rice, OD

Maximizing Patients’ Most Important Sense

“I get to help people maximize their most important sense while being my own boss and making a very good living”.  – Kurt T. Steele, OD

Opportunity to Improve Lives

For over 50 years and counting the practice has never lost track of why it exists and continues to enhance the lives of its family of patients and staff through vision. – Robert Goerss, OD

Being a Part of Patients’ Lives

Becoming a part of the lives of many patients- rejoicing when they rejoice, mourning with them when they are mourning. – Jeffrey C. Krohn, OD, FAAO

The Continued Feeling of Passion & Energy for Being Practice Owner

I love my practice because when I walk in the door in the morning, I feel a vibration and a buzz within me. Despite all the challenges of private practice even in the hardest times, I know then I can change anything I want on a dime. If something is not working, I can change it immediately. That energizes me! I love the creativeness it gives me to try new things to enhance my business and profession. – Troy Bedinghaus, OD


I love hearing the laughter of my staff from another room. It’s one of the little things that makes the work day enjoyable! I love caring for our patients as a whole person, restoring their best vision and advising them on any needed follow-up for their systemic health. I also love the flexibility of owning my own office. I feel so blessed to be an optometrist! – Tracey Scasta, O.D.

The Cool Vibe

I love how cool our office is. The comfy chairs, Austin vibe, coffee machine and all of the state-of-the-art technology – Kim Slaughter, OD

Colleagues to Collaborate With

I love having a multi-doctor practice to exchange ideas. – Melodi Esmaili, OD, FAAO

The Expressed Appreciation of Patients

I love how much our patients love/compliment our staff. It shows that we have built an incredible office culture.  – Kevin Soong, OD, FAAO

Being a Family Practice

I love that we are a “family practice” and that I have had the privilege of seeing the same patients over the last 18 years…kids growing up, babies being born, grandparents moving in, etc. It almost feels like my patients and I grew up together. – Susan Shauger, OD

New Ideas

I love that our practice incorporates new ideas and is always looking to improve patient care. – Corey Huynh, OD

Love for the Profession

How about me? I really love our profession of optometry. It has enabled me to do SO many cool things (including being a professional editor of this publication!). But I still love walking into my office, seeing patients get a consistently wonderful experience and watching our employees grow. Running a practice is always a challenge, and I truly love challenges (well, most of them!).

What do you love about your office??

Laurie Sorrenson, OD, FAAO, is president of Lakeline Vision Source in Cedar Park, Texas, and the Professional Editor of Review of Optometric Business (ROB). To contact her:



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