All laurie sorrenson Articles
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235From Our EditorsWhat the Numbers Really Tell Us About Optometric Practice Performance
By Laurie Sorrenson, OD, FAAO, and Mick Kling, OD July 2, 2026 I love numbers and metrics—especially when I know that the...
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82Patient EngagementKids Day: A Simple Solution for a Busy Summer
Beat the summer pediatric exam rush with Kids Day By Laurie Sorrenson, OD, FAAO July 1, 2026 Many practices face the same...
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1.4KFrom Our EditorsMy Perspective on Practice Managers
A response from Review of Optometric Business professional editor to The Divide point/counterpoint conversation on practice managers By Laurie Sorrenson, OD, FAAO...
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437From Our EditorsThe $1,000+ Clinical Hour: It’s Not Magic
Try these practical steps to move from the $600s to $1,000+ per doctor clinical hour By Laurie Sorrenson, OD, FAAO May 29,...
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841From Our EditorsA Lesson from My Dad That Changed How I Speak to Patients
Is how you speak to patients interfering with their understanding? By Laurie Sorrenson, OD, FAAO April 30, 2026 I learned many lessons from...
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235The Aging EyeWelcome to The Aging Eye
An introduction to The Aging Eye, focused on practical business and clinical insights for serving patients over 40 By Laurie Sorrenson, OD,...
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633From Our EditorsHow Many Signatures Are Enough?
Too many signatures? Rethinking the forms we ask patients to sign By Laurie Sorrenson, OD, FAAO April 3, 2026 If you walk...
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657Staff ManagementRemote Assistants: Practical Training Guide for Phone Team
A week-by-week strategy for training remote assistants–plus many other important details By Angie Becker, CPO, ABO Feb. 20, 2026 Once you’ve hired...
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873From Our EditorsReframe and Rise: New Year, New Take on Staff Challenges
Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...
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630From Our EditorsDon’t Trust Your Gut—Especially About Happiness at Work
Finding friends at work could be the key to happiness By Laurie Sorrenson, OD, FAAO, ABO Dec. 2, 2025 I recently read...
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1.0KFrom Our EditorsInside The Numbers: Important Practice Metrics To Monitor For Growth
Consider these practice metrics to monitor as you look at 2025 performance and make goals for 2026 By Maggie Fernandez Nov. 26,...
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3.5KMetricsThe Most Important Practice Metric
A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...
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1.2KFrom Our EditorsThe Quiet Grief of Childhood Glasses: Understanding Parents’ Feelings
Sensitively interacting with parents of first-time glasses wearers By Laurie Sorrenson, OD, FAAO Oct. 1, 2025 After talking to my colleague and...
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946From Our EditorsKnowing When to Ask for Help is Being a Good Leader
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
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1.4KFrom Our EditorsWhat an Italian Hotel Taught Me About Five-Star Optometric Service
Creating five-star experience for your patients By Laurie Sorrenson, OD, FAAO August 6, 2025 I recently had the privilege of staying in...
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1.3KFrom Our Editors“What Do You Think?”: The Best Leadership Lesson I Ever Wrote on a Post-it Note
Building leaders by spurring them to answer their own questions By Laurie Sorrenson, OD, FAAO July 9, 2025 After practicing optometry for...
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1.8KFrom Our EditorsWhat Worked for Us in Reducing No-Shows
Tricks of the trade to reducing your no-show rate. By Laurie Sorrenson, OD, FAAO June 4, 2025 One thing I hear frequently...
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1.4KFrom Our Editors“Mirrors are scary, to be fair.”
Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...
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2.0KFrom Our EditorsOur Automated Glasses Warranty System that Generated $48K in 4 Months
Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...
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1.6KFrom Our EditorsTypes of Leadership: Which One is Best as an Optometrist?
Effective leadership styles for different situations By Laurie Sorrenson, OD, FAAO March 5, 2025 I’ve been reading up on different leadership styles...
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2.1KFrom Our EditorsA Fulfilling Optometry Career Means Focusing on the Journey, Not a Financial Goal
Journey to sustainable success in optometry By Laurie Sorrenson, OD, FAAO Feb. 5, 2025 We’ve all heard it before when it comes...
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1.2KFrom Our EditorsAre You Being Stolen From? What Happened to Me & How to Avoid It Happening to You.
Safeguarding your optometry practice against embezzlement By Laurie Sorrenson, OD, FAAO Jan. 2, 2025 In business, there’s a saying: “You’ve either been...
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1.4KFrom Our EditorsWho Should Get the “Freebies” in an Optometry Practice?
Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...
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1.2KFrom Our EditorsWhat Are We Avoiding? Here’s Why Success Depends on Confronting Those Things.
Success strategies for optometric practice management By Laurie Sorrenson, OD, FAAO Nov. 6, 2024 I recently came across an article on Inc.com:...
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1.8KFrom Our EditorsWhat Halloween Looks Like this Year in OD Offices
Halloween office decorations for optometry practices 2024 Oct. 30, 2024 You may think of office decorations as solely for the holiday season....
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2.1KFrom Our EditorsThe Hidden Costs for Optometry Practices of Unpaid Time Off
Unpaid time off in optometric practices By Laurie Sorrenson, OD, FAAO Oct. 2, 2024 As a business owner in the optometric field,...
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1.8KFrom Our EditorsSolutions to 2 Steep Optometry Practice Management Challenges
Optometry practice challenges By Laurie Sorrenson, OD, FAAO Sept. 4, 2024 There are many challenges an OD will confront as a practice...
