Making honesty with patients integral to how you do business. By Laurie Sorrenson, OD, FAAO April 3, 2024 Our practice decided that...
Offering an unparalleled patient experience. By Laurie Sorrenson, OD, FAAO March 6, 2024 As I was driving home from the hospital after...
Why it’s critical that your employees feel a sense of satisfaction with their jobs. By Laurie Sorrenson, OD, FAAO Feb. 28, 2024...
Figuring out what causes after-hours charting & finding solutions. By Laurie Sorrenson, OD, FAAO Feb. 21, 2024 I received many e-mails in...
How do I love thee, practice? Let me count the ways. By Laurie Sorrenson, OD, FAAO Feb. 14, 2024 Valentine’s Day is...
Easy way to check & boost profitability on the add-on products you sell.
Getting your after-hours charting habit under control. By Laurie Sorrenson, OD, FAAO Jan. 31, 2024 I recently realized that many doctors stay...
A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...
Improving how patients waiting for an optician are managed. By Laurie Sorrenson, OD, FAAO Jan. 10, 2024 Years ago we had a...
A better way to give employees feedback & rewards. By Laurie Sorrenson, OD, FAAO Jan. 3, 2024 In the world of optometry,...
Smoothing & speeding the check-in process. By Laurie Sorrenson, OD, FAAO Dec. 20, 2023 I believe that efficiency in patient check-in processes...
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
Building a modest practice into a multi-million dollar practice.
Ensuring you are connecting effectively with each of your employees. By Laurie Sorrenson, OD, FAAO Nov. 29, 2023 The ability to connect...
What the success of another industry can teach optometry. By Laurie Sorrenson, OD, FAAO Nov. 15, 2023 A couple weekends ago, I...
Implementing a plan to help new associate ODs succeed. By Laurie Sorrenson, OD, FAAO Nov. 8, 2023 Hiring an associate doctor can...
The Perfect Girl vs. The Brave Boy “We are raising our girls to be perfect, and we’re raising our boys to be...
Taking a chance on doing things differently in your practice. By Laurie Sorrenson, OD, FAAO Oct. 25, 2023 In our practice, we...
Dos and don'ts of using and coding for amniotic membranes.
One trait, more than any other, that leads to success in business, including practice leadership. By Laurie Sorrenson, OD, FAAO Oct. 18,...
Analyzing medical eyecare metrics & making changes to boost care and profitability. By Laurie Sorrenson, OD, FAAO Oct. 11, 2023 Alright, before...
The importance of showing respect when speaking to and about your team. By Laurie Sorrenson, OD, FAAO Oct. 4, 2023 “My girls...
A guiding principle for both personal and professional lives. By Laurie Sorrenson, OD, FAAO Sept. 27, 2023 In the tapestry of our...
Treating blepharitis to take care of patients AND your business. By Laurie Sorrenson, OD, FAAO Sept. 20, 2023 Treating blepharitis has been...
Implementing three transformative staff management concepts in your practice. By Laurie Sorrenson, OD, FAAO Sept. 13, 2023 This article sums up the...
New Texas state laws that help protect practices from vision plan abuses. By Laurie Sorrenson, OD, FAAO Sept. 6, 2023 Three new...
Specific actions to help employees find purpose and become more engaged. By Laurie Sorrenson, OD, FAAO August 30, 2023 In my last...