laurie sorrenson Archives - Review of Optometric Business

Reframe and Rise: New Year, New Take on Staff Challenges

Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...

friend at work - celebrating an award win

428

From Our Editors

Don’t Trust Your Gut—Especially About Happiness at Work

Finding friends at work could be the key to happiness By Laurie Sorrenson, OD, FAAO, ABO Dec. 2, 2025 I recently read...

658

From Our Editors

Inside The Numbers: Important Practice Metrics To Monitor For Growth

Consider these practice metrics to monitor as you look at 2025 performance and make goals for 2026 By Maggie Fernandez Nov. 26,...

2.8K

Metrics

The Most Important Practice Metric

A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...

Picture of optician fitting child with glasses to illustrate article on how to sensitively interact with parents of first-time glasses wearers.

898

From Our Editors

The Quiet Grief of Childhood Glasses: Understanding Parents’ Feelings

Sensitively interacting with parents of first-time glasses wearers By Laurie Sorrenson, OD, FAAO Oct. 1, 2025 After talking to my colleague and...

Dr. Laurie Sorrenson confers with Practice Compliance Solutions. Dr. Sorrenson offers tips for assembling a team of consultants and mentors for when difficult challenges arise.

770

From Our Editors

Knowing When to Ask for Help is Being a Good Leader

Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...

Photo of Dr. Laurie Sorrenson with her husband at a fountain in Italy. Dr. Sorrenson shares tips for creating a five-star experience in your office.

1.2K

From Our Editors

What an Italian Hotel Taught Me About Five-Star Optometric Service

Creating five-star experience for your patients By Laurie Sorrenson, OD, FAAO August 6, 2025 I recently had the privilege of staying in...

Post-it note Dr. Laurie Sorrenson uses to remind herself how to respond when an employee comes to her with questions.

1.1K

From Our Editors

“What Do You Think?”: The Best Leadership Lesson I Ever Wrote on a Post-it Note

Building leaders by spurring them to answer their own questions By Laurie Sorrenson, OD, FAAO July 9, 2025 After practicing optometry for...

Dr Dipa Kodukula looking frustrated with no-shows for appointments. Dr. Laurie Sorrenson, her who she works with, shares tips for reducing the no-show rate.

1.5K

From Our Editors

What Worked for Us in Reducing No-Shows

Tricks of the trade to reducing your no-show rate. By Laurie Sorrenson, OD, FAAO June 4, 2025 One thing I hear frequently...

Bruce, Dr. Sorrenson's neurovisual technician

1.2K

From Our Editors

“Mirrors are scary, to be fair.”

Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...

1.8K

From Our Editors

Our Automated Glasses Warranty System that Generated $48K in 4 Months

Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...

1.4K

From Our Editors

Types of Leadership: Which One is Best as an Optometrist?

Effective leadership styles for different situations By Laurie Sorrenson, OD, FAAO March 5, 2025 I’ve been reading up on different leadership styles...

1.9K

From Our Editors

A Fulfilling Optometry Career Means Focusing on the Journey, Not a Financial Goal

Journey to sustainable success in optometry By Laurie Sorrenson, OD, FAAO Feb. 5, 2025 We’ve all heard it before when it comes...

1.1K

From Our Editors

Are You Being Stolen From? What Happened to Me & How to Avoid It Happening to You.

Safeguarding your optometry practice against embezzlement By Laurie Sorrenson, OD, FAAO Jan. 2, 2025 In business, there’s a saying: “You’ve either been...

1.2K

From Our Editors

Who Should Get the “Freebies” in an Optometry Practice?

Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...

Front of Laurie Sorrenson, OD, FAAO office building

1.0K

From Our Editors

What Are We Avoiding? Here’s Why Success Depends on Confronting Those Things.

Success strategies for optometric practice management By Laurie Sorrenson, OD, FAAO Nov. 6, 2024 I recently came across an article on Inc.com:...

1.6K

From Our Editors

What Halloween Looks Like this Year in OD Offices

Halloween office decorations for optometry practices 2024 Oct. 30, 2024 You may think of office decorations as solely for the holiday season....

People waiting in line to check in at Dr. Sorrenson's office. She says that employees taking unpaid time off can adversely affect office efficiency and the patient experience.

1.9K

From Our Editors

The Hidden Costs for Optometry Practices of Unpaid Time Off

Unpaid time off in optometric practices By Laurie Sorrenson, OD, FAAO Oct. 2, 2024 As a business owner in the optometric field,...

1.5K

From Our Editors

Solutions to 2 Steep Optometry Practice Management Challenges

Optometry practice challenges By Laurie Sorrenson, OD, FAAO Sept. 4, 2024 There are many challenges an OD will confront as a practice...

2.0K

From Our Editors

When Is It Time to Retire as an Optometrist? Perspectives from the Field.

Transitioning to a rewarding retirement: Insights and perspectives By Laurie Sorrenson, OD, FAAO August 7, 2024 Given recent developments in the U.S....