By Jeremy Unger, content writer, EyeCarePro
June 23, 2021
Pop quiz! Of all the pages on your website, besides your homepage, which is statistically the highest viewed? Would you believe it’s the Doctors Bio page? It’s true! That’s why it’s absolutely essential that you make sure that your bio page is in tip-top shape. But what makes up a great Doctors Bio page? Here are our top tips for improving your Doctors Bio page.
Doctor Photos Are Absolutely Essential
First things first, every doctor needs to have a picture to accompany their bio. This sounds simple, but one would be surprised at how often this gets overlooked. According to research done by the medical network Doximity, doctor bios that include a photo are at least twice as likely to be viewed. That means that if your bios don’t have pictures of you, you’re already losing a full half of potential views.
PRO TIP: Make sure that your photo is good quality, and isn’t blurry or pixelated when posted on the site. If possible, professional headshots are the best option, since professional photographers will use higher quality equipment and provide sharp, professional images for your site.
Don’t Just Stick To Business: You’re More than an Eye Doctor
For many patients looking for an eye doctor, it’s not going to be your Doctor of Optometry degree and years of residency training that brings them into your office. It’s going to be the personal touches. Are you good with kids? Maybe you have a few of your own? Have you done any volunteer work in your community? Are you involved in your local church or other religious or community organization? Do you have a pet? All of these small, seemingly silly questions may well be the little details that help you and your practice stick out in the minds of your patients.
Ask Interesting Questions, Get Interesting Answers
Another way to get your doctor bios to stand out is to ask old questions in a new way. Don’t just answer questions like, “Why did you become an eye doctor?” Instead ask something like: “Tell me about the moment you decided to become an eye doctor.” Instead of asking, “What’s your favorite part about being an optometrist?” ask, “Tell me about one of the most interesting or meaningful patient stories you’ve experienced.” You get the idea!
People are storytelling creatures. You’ll stick out in more peoples’ minds by telling your practice’s personal stories, instead of sticking to the traditional, dry questions and answers that everyone else is doing.
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Include Reviews & Patient Ratings
Potential patients can look all day at what doctors say about themselves, but it’s what other patients like them say that really helps people get a genuine feel for who you are, and if they’d like to trust you with their eyes.
Including real patient feedback and reviews is a great way to show visitors to your bio page that there are real people out there with positive experiences to relate about you and your practice. Be sure to include the text of the testimonial (in full, if it’s not too long), any star or other rating system that comes with it, and the name of the person giving the testimonial.
Invest The Time to Create Well-Made Bio Videos
Over the course of last year a whopping 96 percent(!) of consumers significantly increased their viewing of video content. This year, your average patient will spend up to 100 minutes per day watching online videos, and a full one-third of ALL their online activity will be engagement with video content. Looking for a great example of a video bio? Check out this video from Kelli McCartney, OD, of Summerville Pediatric Eyecare.
At EyeCarePro we’ve helped thousands of eye doctors build and optimize beautiful optometry websites, including doctor bio pages that look highly professional and engaging. If you’d like help with this or anything else for your eyecare marketing, contact us at 866-886-4442 today!