All featured Articles
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19Senior Patient CareIntervening Before Patients Spiral Down
By James Beckwith, OD Oct. 5, 2026 When I see patients for their one-week post-operative appointment after cataract surgery, they are usually...
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39Senior Patient CareExplaining Early AMD With Clarity and Care
By Emilie Seitz, OD, FAAO Oct. 5, 2026 Quick summary: Early AMD conversations should begin with reassurance and clear context, helping patients...
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48From Our EditorsThe Fallacy of Work-Life Balance
By Laurie Sorrenson, OD, FAAO Oct. 1, 2026 I’ve never been very good at work-life balance. For years, I thought I should...
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73Managed CareI Didn’t Learn This in Optometry School
By Roman Somogy, OD Sept. 30, 2026 When I took ownership of three rural Iowa practices just one month after graduating from...
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58FramesDecode Gen Z to Win More Patients in the Optical
Two simple changes to engage and capture the next generation of patients By Kayla Ashlee Sept. 24, 2026 “They are the online...
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482From Our EditorsFacebook Groups Boost Optometric Connection and Growth
By Vittorio Mena, OD, MS Sept. 21, 2026 Earlier this month on the East Coast, many parents brought in their children for...
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81Medical ModelDon’t Wait for a Diagnosis: My Preventive Retinal Care Model
How cash-pay retinal monitoring can serve undiagnosed, high-risk patients while unlocking a new revenue stream By Walker Shaffer, OD Sept. 18, 2026...
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65Contact LensesWinning Over Sustainability-Minded Contact Lens Wearers
By Michael Koditek, OD Sept. 18, 2026 For some patients, their contact lens preferences go beyond vision, comfort and convenience. Increasingly, patients...
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94Coding and BillingBuild a Revenue Capture Funnel for Consistent Collections
By Jerry Godwin, MBA Sept. 16, 2026 Over the last three articles, we’ve broken down what’s really happening inside your revenue cycle...
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99The Aging EyeWhy Age 40 Matters In NeuroVisual Medicine
By Debby Feinberg, OD, FAAO Sept. 15, 2026 In the early days of my work in NeuroVisual Medicine, I started to notice...
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84Nutrition & AgingEmbrace The Opportunity to Educate Patients About Blood Sugar
By Abigail Hartle, OD Sept. 14, 2026 Quick summary: Discussing blood sugar with patients can strengthen the doctor-patient relationship, support overall and...
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84OpinionsIs the CEO Mindset Just Hardwired?
By Nick Lillie, OD Sept. 11, 2026 I recently got an email from a listener to my podcast asking how much of...
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118MarketingBuilding Myopia Management Success Through Strong Partnerships
Sept. 11, 2026 Patrick Williamson, OD, can relate to many of his young patients who come into the office for a first...
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455From Our EditorsThe Power of a Three-Month Focus
By Laurie Sorrenson, OD, FAAO Sept. 10, 2026 Business books often encourage us to create 3-year, 5-year or even 10-year plans. Others...
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532From Our EditorsFor the Love of Loom
By Bethany Fishbein, OD Sept. 8, 2026 I’ve written before about Loom being one of my top productivity hacks. Two years later,...
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353Managed CareI Took the Leap Into Private Practice. Was It Worth It?
By Roman Somogy, OD Sept. 8, 2026 For many new ODs, private practice ownership can feel intimidating, if not completely out of...
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455From Our EditorsThree Debates Shaping Practice Strategy
By Maggie Fernandez September 4, 2026 Over the past 18 years, I’ve had the honor of interviewing hundreds of optometrists. Each story...
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127MetricsThe Importance of Measuring What Matters
By Darren Minnich, OD Sept. 2, 2026 I believe it was Peter Drucker who authored many books related to modern management and...
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470Myopia ManagementTurning Back-to-School Demand Into a Year-Round Growth Engine
By Brandon McChesney, OD Sept. 1, 2026 Depending on where you’re located, school is either just about to start or already underway....
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112PresbyopiaBuild Presbyopia Drop Recommendations From Patient Cues
A closer look at the options in the presbyopia drop market and practical prescribing advice By Kyle Klute, OD August 31, 2026...
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377Dry Eye And AestheticsCatching Age-Related Eye Disease Before It Catches My Patients
Why early testing and treatment support better care and stronger practice growth By Eric Heaps, OD Sept. 1, 2026 I practice in...
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321From Our EditorsWalk-In Patients: Yay or Nay?
The pros and cons of accepting walk-in patients in an optometry practice By Vittorio Mena, OD, MS August 28, 2026 What do...
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127Staff ManagementTEEM Offers a Smart Approach to Remote Assistant Staffing
Why optometry practices are turning to TEEM for remote support By Maggie Fernandez August 27, 2026 I recently spoke with Cory Pinegar,...
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118LensesFrom Daughter’s Migraine to FDA De Novo Authorization
By Charles Posternack, MD, FACP, FRCPC August 26, 2026 My journey to founding Avulux began in the most personal way imaginable. My...
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171Co-ManagementInteroperability, Information Blocking and the Future of Coordinated Eyecare
Why connected health records are essential for patients, practices and providers By Ronald P. Snyder, OD, FAAO August 25, 2026 Having worked...
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187OpinionsVision Insurance: Essential Access or Practice Constraint?
August 21, 2026 Vision insurance can open the door to care for more patients, but it can also shape how an optometry...
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480From Our EditorsThe Long Game in Vision Plan Decisions
This opinion piece is a response to The Divide series conversation on vision plans By Bethany Fishbein, OD August 21, 2026 The...
