All featured Articles
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73Frames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Optometry practice how-to: Increase sales with low-to-no cost strategies By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Sept. 11, 2024 It’s sometimes hard...
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75Professional DevelopmentThe Most Effective Way to Maximize Learning from Business Books in Your Optometry Practice
Professional development for optometry practices through book reviews By Jonathan Cargo, OD Sept. 11, 2024 At Cargo Eye Care, one of our...
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74Contact LensesHow I Reactivated CL Patients to Achieve 20% Increase in CL Sales
Reactivate contact lens patients: Strategies for optometry practices By Janelle Davison, OD Sept. 11, 2024 A contact lens patient today is not...
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114Staff ManagementYour Employee Appears to Be Depressed. What Should You Do?
Identifying depression among employees & providing support By Pamela Miller, OD, FAAO, JD, FNAP Sept. 11, 2024 When an employee’s behavior and...
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2.4KTech ReviewROB Tech Review: Handheld Wavefront Aberrometer
April 27, 2022 This is the first article of a newly launched channel in Review of Optometric Business, Tech Review. Each quarter,...
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2.4KPractice ManagementThe Next-Generation OD Alliance Focused on Maximizing Profitability AND Preserving Independent Optometry
Sponsored Content By Matthew Alpert, OD, and Robert Chu, OD April 27, 2022 The eyecare industry is consolidating at a frenetic pace....
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3.0KCold Start PracticeThinking of Launching a Cold-Start Practice? Here are 6 Things You Will Need to Do.
By Justin Manning, OD, MPH, FAAO March 30, 2022 A cold-start practice offers a blank slate for your dreams and business ideas....
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2.5KPractice Management3 Strategies We Use to Overcome Independent Optometry’s 3 Toughest Challenges
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD March 2, 2022 Sustaining a profitable independent practice is an...
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3.1KDiagnostic InstrumentationWhy I Chose to Implement Wearable Diagnostic Technology in My Practice
Sponsored Article By Davis Capaccioli, OD Feb. 16, 2022 Visual field (VF) testing plays an essential role in the diagnosis and management...
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4.0KPractice Management10 Technologies that Greatly Improved My Practice’s Operations
By Keshav Bhat, MS, OD Feb. 9, 2022 Do you seek to improve the efficiency of your practice, eliminate the potential for...
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3.1KPractice ManagementHow I Increased Our Patient Schedule 30% Per Day
By Tyson Allard, OD Feb. 2, 2022 Superior care, and a great patient experience, are two components that go into building a...
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3.2KPractice ManagementHow I Grew a Satellite OD/ MD Practice to a Thriving 4 OD Practice
Part one of the Practice Launchpad series, curated by Erich H. Mattei, MBA, president of Akrinos. Each article will examine a different...
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7.3KPractice Management3 Growth Opportunities Totaling $164,000+ Annually for Our Practice
Finding growth opportunities to better serve patients & become more profitable.
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3.3KPatient ExperienceHow We Created a 21st Century Practice–and Added $50,000+ Annually in the Process
By Susan Resnick, OD, FAAO, FSLS Dec. 1, 2021 We were already witnessing shifts in consumer behavior as a result of the...
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3.9KDigital StrategiesHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
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3.0KPractice TransitionsThe Secret to Finding a Partner Who Will Support Medical Eyecare Growth
Finding a buyer that strongly supports medical eyecare.
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5.6KPractice Management3 Practice Investments Contributing to $1 Million+ Annually
Technology that can enhance care and make profitability surge.
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5.7KPractice Management3 Changes that Increased Anti-Fatigue Lens Sales 40%, Boosted Word-of-Mouth Referrals & Improved Intra-Office Communication
Changes that springboard profitability & growth.
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2.6KPractice ManagementThe New Optometric Alliance Saving Our COGs & Supporting Independent Optometry
Sponsored Content By Lori Duquette, OD, and Linda Duquette, Director of Operations, Duquette Family Eye Care, Inc. Nov. 10, 2021 When thinking...
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4.0KPatient ExperienceThe Low-to-No Cost Way to Give Patients in Need the Gift of Sight this Holiday Season
An easy way to bring care & eyewear to patients in need.
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3.3KPractice ManagementHow to Triple Your Multiple-Pair Sales Rate with Instant Rebates
Sponsored Content By Steve Alexander, Head of Marketing and Strategic Partnerships, Anagram Oct. 20, 2021 It’s in practices across the country, disrupting...
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2.7KPatient Experience5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Post-Pandemic Practice
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Sept. 29, 2021 The Coronavirus pandemic is testing our ability to...
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3.1KPractice Transitions3 Things Decades in Optometry Taught Me About Boosting Profitability & Happiness
Sponsored Content By Thomas P. Arnold, OD, FSLS Sept. 22, 2021 As I prepare to retire from clinical practice to concentrate on...
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1.9KProfessional Development3 CE Courses that Helped Me Launch 3 Profitable Practice Niches
By Vittorio Mena OD, MS Sept. 8, 2021 Continuing education helps you be a better doctor, and it can also help you...
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3.1KDoctor Patient RelationsHow to Empower the Patient to Drive Better Treatment Outcomes
How asking the right questions empowers patients.
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4.1KPractice ManagementThe Resource Helping Us Boost Revenues $100 Per Patient & Speeding Our Pandemic Recovery
Sponsored Content By Dave Anderson, OD This article is part of the six-part series, “Insights to Impact.” Articles in this series will...
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1.7KMyopia ManagementThe Conversation that Builds a Myopia Management Practice
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
