All featured Articles
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26From Our EditorsHow AI Is Changing What Patients Expect From Doctors
By Bethany Fishbein, OD March 5, 2026 I was in bed ready to fall asleep a few weeks ago when the mattress...
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27OpinionsThe New OD’s Guide to the Post-Grad Job Search
By Andrawis Zada, OD March 5, 2026 The first few years after graduation are a maze of choices: where to live, which...
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36OpinionsPoll: The Impact of the Student Debt Load
How is your student debt load impacting your career and life? March 4, 2026 Review of Optometric Business and Women In Optometry...
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45Professional DevelopmentCEO Mindset Part 3: Define Your Culture
Define your culture, develop your competitive advantage By Nick Lillie, OD March 3, 2026 I believe you need a solid foundation to...
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37Marketing36% Revenue Growth After Rebrand: Marketing Reconnects Patients
Sponsored Content Fresh rebrand and marketing brought patients—and profits—back March 2, 2026 Stephanie Yoshimura, OD, and Rebecca Kennedy, OD, were colleagues for...
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92From Our EditorsPre-appointing Strategies: Simple Steps to Boost Patient Returns
After you know when pre-appointing makes sense, what are the strategies to do it well? By Laurie Sorrenson, OD, FAAO Feb. 26,...
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55Staff ManagementUnderstand Your Team to Put People in the Right Seat
Productivity tool helps you understand your team for the biggest impact By Ted McElroy, OD Feb. 26, 2026 Have you ever found...
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69Dry Eye And AestheticsTurning Dry Eye Into a 7-Figure Growth Engine
By Celesta Ferreira, OD Feb. 23, 2026 A year into opening the doors to Cypress Optique in Cypress, Texas, I knew I...
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77News BriefsTexas VBM Ruling Called a Resounding Win or Disappointing Setback
Feb. 24, 2026 A U.S. District Judge’s ruling from Feb. 20 that struck down enforcement of Texas House Bill 1696 is being...
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140News BriefsSupreme Court Rules Against President’s IEEPA Tariffs
Feb. 20, 2026 The U.S. Supreme Court today ruled that President Donald Trump lacks the authority to impose sweeping tariffs on imports...
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200Staff ManagementRemote Assistants: Practical Training Guide for Phone Team
A week-by-week strategy for training remote assistants–plus many other important details By Angie Becker, CPO, ABO Feb. 20, 2026 Once you’ve hired...
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95InstrumentsAdvanced Imaging Improves Decisions and Patient Outcomes
Sponsored Content From screening to surgery, advanced imaging streamlines exams and enhances diagnostics By Damon Dierker, OD, FAAO Feb. 23, 2026 Eye...
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507From Our EditorsConduct Your First Full Day Retreat With Your Leadership Team
How optometric practice owners can turn strategy into execution By Thanh Mai, OD Feb. 18, 2026 By the time most optometric practices...
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68Patient EngagementTurn Awareness Into Action for Children’s Vision Health
By Shane Foster, OD, FAAO Feb. 17, 2026 With optometry being a legislated profession, the decisions made in the Ohio Statehouse affect...
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93OpinionsFrom Surviving to Thriving: Work-Life Alignment for Busy Professionals
More tactical strategies to protect your energy and prevent burnout Arti Shah, OD, FAAO Feb. 6, 2026 In part one of my...
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585Dry Eye And AestheticsUsing a Data-Driven Approach to Evaluate Dry Eye Management Devices
By Ronald P. Snyder, OD, FAAO Feb. 3, 2026 Investing in dry eye management devices requires a strategic, well-informed approach. One of...
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152MarketingPart One: The Tale of Two Milestone Celebrations
Sponsored Content 35 Years of Care: Built With Clear Vision and Strategic Support By Ansel Johnson, OD Feb. 3, 2026 Business ownership...
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321OpinionsMy Mom’s Laser Surgery Changed Her Life—and My View of Patient Care
By Julianna Dolinski, OD Feb. 2, 2026 I’ve always been fascinated by my mother’s eyes. Little girls often want to be just...
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360Staff ManagementRemote Assistants: Master Successful Hiring
Hiring strategy is the first step in having success with remote assistants By Angie Becker, CPO, ABO Feb. 2, 2026 When we...
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261PresbyopiaThe Lens Lifecycle: Communicating Cataract Progression and Care Options
Part 2 of a peer-to-peer guide presenting accommodation, presbyopia and cataracts to patients By Judy Lai, OD Jan. 30, 2026 In part...
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147Buying a PracticeProfit and Loss Considerations for Optometry Practice Buyers
Optometry practice buyers: Take a closer look at these parts of the profit and loss statements before purchasing By Maria Sampalis, OD...
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120News BriefsRegistration Now Open for Optometry’s Meeting 2026 and AOA+
The 129th Annual AOA Congress and 58th Annual AOSA Conference will take place June 17-20 in Phoenix The American Optometric Association (AOA)...
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144News BriefsOptometrists Warn of Rising Incidence of Ocular Melanoma
Jan. 27, 2026 When most people think of melanoma, they picture suspicious moles or changes on the skin. While these warning signs...
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521Dry Eye And AestheticsRebuilding a Practice Around Dry Eye Care
Embrace a medical optometric model including dry eye care to enhance your financial stability By Jeffrey S. Williams Jr., OD, Dipl ABO...
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244News BriefsAdvocates for Optometry Visit Capitol Hill
Optical leaders underscore the impact of tariffs on patients, independent eye care practices and access to essential vision care Jan. 23, 2026...
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167Cold StartGet The Facts: Objective Stats About Optometry Cold Starts
By Robert J. Steinmetz, OD, FAAO Jan. 22, 2026 With every new year comes new beginnings and, inevitably, resolutions. I have spent...
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162Contact LensesUnlocking Custom Comfort with DELTA Design
Sponsored Content Jan. 20. 2026 Mile Brujic, OD, FAAO, has found the design of the DELTA Scleral lens to be both intuitive...
