All selling more glasses Articles
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4.9KLensesHow We Increased Gross Annual Income from $850,000 to $1.2 Million
An opportunity to both help patients & greatly spur profitability.
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3.8KMarketingThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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3.7KFramesHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
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8.2KGeneral ManagementHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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6.2KLensesThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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6.6KMetricsHow We Reduced Our Exam-Onlys 10% & Are Poised Now to Increase Annual Revenues $100K+
Actions to reduce exam-onlys & make revenues soar.
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3.5KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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2.7KFrom Our EditorsOffice Environment Changes that Increase Optical Sales
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
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3.4KFrom Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
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3.7KGeneral Management3 Ideas from Outside Optometry = COGS that Now Run at 20% or Less of Net Revenues
Profitably applying what works in other businesses to your practice.
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4.9KLensesThe Progressive Lens that Just Works–for Both Patients AND Opticians
A progressive lens that may make both patients' & staff lives easier.
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4.2KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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7.4KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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5.5KSoftware Solutions/EHRThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
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6.1KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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4.1KFrom Our Editors4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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7.2KMetrics2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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5.6KLensesSecret to Achieving 82% Multifocal Sales in Progressive Lenses
The art of successful progressive prescriptions & sales.
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3.9KFramesThe Significant Money Walking Out Your Door & How to Capture It
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
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3.4KFrames4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
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Finances
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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5.8KFrames3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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7.6KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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2.9KOffice Design3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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2.2KGeneral Management5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Practice
Boosting Eyewear Capture Rate Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous...
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6.6KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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6.0KFramesHow We Increased Capture Rate 12%
Changes that move the needle on eyewear sales.
