Facebook is changing--here's how to keep up.
See what a wavefront autorefractor can do for your profitability.
What does telehealth have in store for your practice?
May 2, 2018 Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, believe you must create a wow experience for the patient, which...
How to market without putting your practice into legal jeopardy.
The secret to making glaucoma services good for patients--and you.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 25, 2018 You’ve spotted a position at an up-and-coming practice that...
April 25, 2018 In this ROB Roundtable, three ODs share their experiences in purchasing a second practice—and tell how critical it is...
The trick to getting men to buy in your optical.
Tips for working with high-risk patients.
What you should know about telehealth in optometry.
A way to give your coding and billing process a boost.
By Jennifer Lyerly, OD April 18, 2018 An exciting job opportunity is great news. It’s even better news if you can secure...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 18, 2018 A brand is a promise you make to your...
April 18, 2018 Optometrists from independent and corporate settings, as well as in industry, academia and hospitals share the sometimes unexpected turns...
Secrets to selling prescription sunwear.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 11, 2018 You have opportunities to improve your practice every day....
Highlights from SUNY Career Symposium April 11, 2018 Optometry students face a variety of career pathways—and they offer a wealth of talents...
How to smoothly--and safely--drop toxic patients.
The biggest ways to build relationships with other doctors.
Tips for turning your practice around with a re-branding.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 4, 2018 If you want to know the rules, as well...
Investing in new employees pays off.
April 4, 2018 Utilize data to plan the growth of your practice, says Peter Cass, OD. In the past, a spreadsheet was...
Make walk-ins more likely, and generate higher revenues.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD March 28, 2018 Artificial intelligence has a long way to go to...