What your practice needs to sell to families with children.
The significance of business savvy in preserving independent optometry.
A surprising reward to giving your children jobs in your practice.
Know how to spot a raw deal.
Tips for creating a staff that's ready to better serve patients.
Tips for budgeting to create a profitable practice.
Learn how different generations respond to your optical differently.
May 9, 2018 “Vision Source Next,” a new practice transition program designed to support the future of independent optometry against threats from...
Show patients you do more than just glasses and contacts.
How to help more patients with digital eye fatigue syndrome.
How to ensure your patients get the treatments they need.
Pointers for investing in a frame mix likely to increase capture rate.
Tips for tapping the opportunities of freelance optometry.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 27, 2018 As a doctor, you may confront difficult questions, for...
June 27, 2018 Thousands of optometrists, optometry students, staff and optical industry personnel flocked to Denver last week for the American Optometric...
Find out how well your staff is doing for your patients & practice.
Why to give staff feedback on an ongoing basis.
How to get more response to your practice's social media posts.
Tips for inspiring your opticians to WANT to sell your merchandise.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 20, 2018 Working toward practice ownership is the most profitable career...
June 20, 2018 Kambiz Silani, OD, director of Beverly Hills Optometry in Los Angeles, uses a detailed digital display in his dry...
Strategies for winning against your fiercest competitors.
June 13, 2018 Pursuing a dream to expand your practice requires planning, focus and risk management. Three ODs shared their practice growth...
How to predict the behavior of your staff & patients--and yourself.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 13, 2018 Do you know the kinds of marketing, and optical...
Here's how to get more money for your practice.
Guide to starting a practice cold.